Traditional multi-year website relaunch projects are fundamentally flawed
Zach Rosen · 1159 SF Company w/ $50m Raised "Of course we're burning cash!" · Sep 26, 2018 · at 8:50
Zach Rosen, CEO of Pantheon, explains why enterprise website redesign cycles spanning 1-2 years fail to deliver effective marketing results.
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“We think that the way actually most marketers build a website is completely wrong. The way most websites get built is you have a essentially a website relaunch project where you know, you don't like your current website, so you go in and hire, you know, the marketer goes and hires an agency to do a big rebrand or to redo all the messaging and information architecture. The design phase on those projects is typically like three to six months, and then and then you have to develop, which might be another six months of time or a year of time, and by the time you launch the website, For most large organizations, you're a year or two years into it. And then when marketers launch a website and they think it feels, you know, the website they launched feels outdated already, and that's because, yeah, you designed it two years ago.”
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