The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 210 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Frrole uses official Twitter and Facebook APIs rather than web scraping
“We have data partnerships with both Twitter and Facebook. So, so we have access to you know official access to these API. So it's a no scraping part there at all”
PageCloud generated $80,000 on $20,000 Facebook ad spend during pre-launch
“The first month we spent something like 5000 dollars in Facebook ads just to see what would happen. And that month we got 10,000 dollars back in cash. And so we thought, hey, that's great. We doubled our marketing money. Let's do 20,000 dollars next month. And…”
PageCloud spent $250,000 on Facebook ads during its peak month
“Our biggest month, we spent a quarter of a million bucks in Facebook ads.”
Kubernetes shifts computing from virtual to logical infrastructure
“And so Kubernetes has really, you know, provided the step from having to think about virtual infrastructure to thinking about this logical infrastructure, this perfect idea of what a machine should be. And that's largely how, you know, developers at Google and…”
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Benson: Facebook paid marketing has never worked for Badger Maps
“Facebook has never pented out for us.”
Kim Garst: Boom Social email list reached 187,000 subscribers via Facebook ads
“And our list list is now of a 187,000. And I attribute much of that to Facebook ads.”
Kim Garst: Boom Social gets 82% of traffic from Facebook ads
“About, for us, for example, about 18% of our traffic comes free, totally free, using social media. Yup. And then the other 82% is Facebook ads.”
Stewman: Hardcore Closer spent up to $50k/mo on Facebook ads reaching 5M weekly
“We were paying 20 grand a month for Facebook ads. I've toned that down significantly now to about 10, and at some point, we were paying 50, and when we were really ramping up, we were reaching, like, five million people a week.”
Stewman: Spent over $250,000 personal capital growing Facebook page
“I've spent over 250,000 dollars of my personal money to grow that page.”
Kit allocates its entire customer acquisition budget to Facebook ads
“We're spending all of our money on Facebook.”
Rasheta: iStabilizer spends about $30 in advertising per gimbal sale
“Yeah, we do spend money on advertising through Google AdWords and Facebook advertising, and we have it on the gimbal, for example, as the example, it costs us about 30, 30 dollars to acquire a sale.”
Only 3M to 4M of 30M Facebook business pages actively advertise
“We have like thirty million businesses with Facebook pages, and only three or four million are advertising right now”
AdEspresso grew 11x in revenue and managed ad spend in 2015
“And last year we grew 11 X on all the most important metrics for us from the revenues to the
Number of Facebook advertising dollars managed every month.”
Carissa Hill: Most post-broadcast sales came from Facebook group replay
“And some of them came through there but the majority of them just came through the replay in the group.”
Chefs for Seniors Has Spent Only $700 Total on Paid Ads
“We've spent like 700 dollars ever on Facebook and nothing on Google.”
Jolly: Search-focused advertisers struggled to achieve profitable CAC on Facebook
“Companies that may have been really successful advertising on paid search or Other channels just weren't able to crack the code with Facebook and with other channels to really be able to hit their cost per acquisition goals.”
Facebook paid Rain $450,000 for three 10th anniversary videos
“Each of those videos were about a 150,000 dollars. And that was a budget that we were given you know, from Facebook.”
Kit CRM spends its entire customer acquisition budget on Facebook ads
“We're spending all of our money on Facebook.”
Rocketship.vc used a growth algorithm to find and cold-email Latergram
“Cold emailed us, wanted to put money in, said they liked what they're doing. Apparently, so they say there's some of the guys that really early investors in Facebook so back when Facebook was like, you know, eight employees or something like that and they deve…”
Project Repat spent $5 to $7 to acquire an email lead
“It's about five to seven dollars to get a new email.”
Project Repat planned to double its Facebook advertising spend in 2016
“And we plan to probably double that this year.”
Project Repat spent $750,000 on Facebook advertising in 2015
“So, so last year in, in total we spent about 750,000 dollars on Facebook.”
Reeves: Unwrap generated thousands daily and reached 40M users
“You know, we were making a few thousand dollars a day in ad revenue. When we got started, we had over forty million users”
Kneuper: Facebook cost per click was 10 to 15 cents in 2012–2013
“In 2012, or, and going into 2013, Facebook, like, cost per click, Like, driving a click to your website, you get that for 10 or 15 cents. Like, you can't get that anymore.”
Edgar spends $30,000 per month on Facebook ads for acquisition
“We spend about 30,000 a month on, on Facebook ads.”
iSideWith gained six million organic quiz takers in six months on Facebook
“We then put that on Facebook, added a few more questions, and then within about six months, we had over six million people who'd organically taken the quiz and shared it with their friends.”
Schaaf: 50% of PrepDish cold Facebook free trial leads retained
“So with the free trial, after a month, 50% stick with it, 50% would drop off. And that was a cold Facebook lead.”
Lockwood: Google Makes Up to $50 Per User Annually, Facebook $12–$18
“I think, ah, Google make as much as, like, 50 bucks a year per user. Facebook it was around about, sort of, 12, 18 maybe. Twitter a bit smaller.”
Luna grew her Facebook group from zero to 20,000 members in months
“My Facebook group now has over 20,000 members and I literally had zero in May of last year.”
Vickstrom: Mobal to integrate with Apple as business listings consolidate
“And we believe like that sort of the world is consolidating into this bigger platform. So again, Google, Instagram, Facebook, and really soon as well, Apple is where we're integrating with the platform.”
Tommy.ai spent only $4,000 on social ads in Q4 2021
“So for Q four last year, we spent only 4000 dollars on LinkedIn, Facebook, Twitter.”
GoSun Facebook community kitchen reaches 8,000 active members
“We do have a Facebook community. It's called the Facebook community kitchen Facebook.com backslash groups backslash go sun. And there's like 8000 users in there that post on a regular basis how they're using our technology.”
Zinkevich's B2B community rejects roughly 80% of applicant inquiries
“Despite its free community so we decline, let's say, 80% of inquiries.”
Revastaff sources its photo-editing talent from informal Facebook groups
“Well, the market is actually just a Facebook group. A lot of editors out there just looking for jobs. So if we have like overflow work, I would be spammed by editors just asking for work.”
Abbas personally signed Acadium's first 300 business customers via Facebook groups
“And I ended up signing the first 300 businesses myself, just really hustling in Facebook groups.”
Moubeche: Lemlist's community has nearly 10,000 members
“Right now when people, like, go to our community, they see, like, almost 10,000 people, they see the videos that I post get, like, thousands of you, a lot of engagements”
Zinkovich: B2B Marketers & Founders Facebook group rejects 80% of applicants
“So we decline, let's say, 80% of inquiries.”
WildJar spent $900 on Google and $500 each on Facebook and LinkedIn
“The month before we spent like 900 dollars on Google ads. It was about, so there's 500 dollars on Facebook and around the same on LinkedIn.”
Dimitrov: NightEye ranked top for 'Facebook dark mode' until native launch
“For probably a year or so, we were up top for Facebook dark mode, but then they launched it internally, so they launched it, and we just dropped.”
Campos: Woven Ran Unbranded Alpha to Avoid Founder Hype Bias
“Even when we put the product out into alpha, we didn't brand it. It wasn't connected to either myself or my co-founder so that we could allow users to use the product without the connection to, you know, who the company is.”
Hendrickx: HQ.app faces diminishing returns on Facebook video ads
“Currently I'm already seeing diminishing returns on it. But I think it's partly because, yeah, we're not optimizing our targeting well enough, especially on Facebook.”
Berrios: Socially Rich lost all revenue after Facebook algorithm changes
“Yeah, we actually lost all the revenue. We figured it was a lot to do there with those clients. We had about 5000 contact information of people that we serve free trials to and customers, about 500 active subscriptions or so, so there was something to do there”
Scapic Saw Unexpectedly Heavy 3D Content Creation for Social Media
“The one thing that we didn't quite anticipate is the amount that the tool would be used specifically for ensuring that content pieces in social media networks, particularly across Facebook, Instagram, Messenger, are going to be ones that are three D based, thr…”
Moore: DirectSuggest Has Spent Under $2,000 Total on Marketing
“So, we haven't spent any money on Facebook, haven't spent any money on Twitter. We've spent around 500 bucks on LinkedIn, and that's all the money that we've spent. We've spent less than 2000 dollars overall.”
Rossi: Buzzsprout struggled with Twitter and Facebook ads but succeeded on Google
“We're not doing, we haven't done really well with Twitter or Facebook, but Google has done pretty well for us.”