The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 210 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Chili Piper enforces a strict no-discount policy across enterprise sales
“By the way, we have a no discount policy. So I do about five rounds of negotiation with, not negotiation with the procurement Facebook.”
Falk: GitHub stars are a vanity metric like Facebook likes
“GitHub stars is, it's sort of like a like on Facebook. It's a bit of a vanity metric to be honest”
Charlin: Facebook ads became 'shitty' for SaaS customer acquisition
“We use a few years back to be on Facebook. It was good, but it became, sorry to say, I don't want to say a wrong word, but shitty.”
Beberg: A re-envisioned Facebook would be Seva Exchange
“So if Facebook were to be redone, like,
Envisioned.
I would say that it would be Seva exchange.”
Bradley-Chernis: Managing Facebook and LinkedIn integrations absorbed 75% of Lately's resources
“And that actually, 75% of my headache as far as resources go, is just dealing with Facebook and LinkedIn and all their bullshit, right? And I didn't understand that Lately could actually function and live without that, so it could be an extension of all the ot…”
Perry: MyHeritage Hit No. 1 Free App in 22 Countries Using D-ID Tech
“Their app, MyHeritage app, because of our technology, was first place in the App Store, in the free apps, in 22 countries. Above Facebook, TikTok, Instagram.”
Dropshippers fail on Facebook because they neglect to refresh ad creatives
“In the Facebook world, it's all about, you know, what a lot of dropshippers don't do is they don't refresh a lot of their ads and they die out and they move on to the next product.”
McCormick: Writing about Stripe drives more employee shares than Facebook
“Like I wrote about Stripe and then everybody at Stripe reads the piece where you write about, you know, X, Y, Z company that's big enough that it can have an impact. But small enough that they're not being written about every day. Like, you know, people within…”
Greenberg: Google Shopping, Facebook Marketplace, and Walmart are Algopix customers
“So it would be the CPG brands as well as the marketplaces themselves. We have customers like Google shopping, Facebook's marketplace, Walmart. So both.”
Deken: Facebook Ads Have Outperformed Google AdWords for Unstack
“We haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.”
Bice: LinkedIn for B2B is what Facebook was for B2C
“So if you're in B to B, you know, LinkedIn, this is like Facebook was in B to C 10 years ago. I mean, it's just it's an open area. The growth is tremendous. You know, it is the place to be if you want to grow in B to B.”
Smartlook abandoned Facebook ads due to high churn among small users
“But then after a couple of months, we realized that there are just small customers. They were churning a lot. So we cut that channel, and we don't use it anymore.”
Russo: Recruit Locator Yields 10-15 Signups from 7,000 Facebook Clicks
“The conversion data is sometimes low. You know, we might get from those 7000 clicks you know, we might get, you know, 10, 15 people who would sign up, so it's really low. And then we look at that, and even with that amount, we might get, you know, five or six …”
Latka Shares Facebook and Expensify's Early User Activation Benchmarks
“When Facebook launched, they knew they had to get seven friends to a new user in the first week for you to be sticky, right? And then you're going to stick, Expensify, right? A B to B SaaS company. They know when an employee downloads their app, they've got to…”
Schuckert: 80% of Website Visitors Are on Facebook Messenger
“Eight out of 10 people that hit any website are probably on Facebook and are probably on messenger with a 1.3 billion people.”
Valishev: Facebook is up to 10x less efficient than Google for acquisition
“Facebook is sometimes 10, 10 times less effective in number, in terms of Acquiring installation safe users than Google, for example, in Brazil.”
Mack: Spokal slowed new feature development to maintain ~20 API integrations
“So the issue with this kind of space is it changes so fast that it's difficult to try to like you can't just build a product and then leave it running because all the other, like we integrate with probably about 20 different systems, which is kind of where a l…”
Country Outfitter organic Facebook reach plummeted from 56% to 0.5%
“So I think we had 56% reach when we'd post an organic Facebook post. And literally overnight, over a span of about three different algorithm tweaks, that went to .5%.”
Niche plans to launch workplace reviews targeting major tech companies
“So by the end of this year, we'll have moved into workplaces. So the same model, but on what it's like to work at Apple, Facebook, and Google.”
Adams: Client Made $3M in Three Months From One Boosted Post
“He did like three million in revenue in three months, just launching a Shopify store from that.”
Advertisers urgently need independent alternatives to Google and Facebook
“Advertisers and agencies, they need an alternative to Google, right? They need an alternative to Google and Facebook, and there won't be many alternatives.”
Facebook drives bulk of Grow.com's paid acquisition due to lower costs
“Facebook has always done really well for us. You know, it doesn't perform as well as like Google, but you know, it's a lot less expensive. But still the bulk of what we do comes from Facebook.”
ShareThru competes primarily with Google and Facebook, not Twitter
“Who we do compete with really is just the behemoths of Facebook and Google. You know, some people put Twitter and others in the same sentence, but Twitter pales in comparison and size to Google and Facebook and the ad ecosystem.”
Paid ads, AdWords, and Facebook have never worked for Weekdone
“We've never been able to make paid ads or so work. So the conversion there has been really bad, actually. So yeah, we still experiment, but neither retargeting or Google AdWords or Facebook actually work for us.”
Lemp: Facebook and Google Power 49% of Internet Advertising
“You have sites like Facebook, sites like Google. I mean, they're powering 49% of all internet advertising.”
Daboll: Big brands are consolidating ad spend into Google and Facebook
“The other thing is you've got some consolidation where, where a lot of the big brands are sick of the ad tech stuff. They just want to deal with like a Google or a Facebook or, you know, a big vendor and concentrate their spend there.”
Facebook ad management fees will compress as basic problems are solved
“So what you see is over time, the fee drops because there's more entrance in the market and people solve some of the basic problems. And so we anticipate that with Facebook also, but right now we're about 10%, but when we release SAS, it won't be 10%. It'll be…”
Stevenson seeded tracking pixels with JV partner traffic to build lookalikes
“What I did was I used those joint venture partners to build up an audience, basically to feed my pixel for Facebook, feed my pixel for YouTube. And then you take that audience, you create lookalikes, and now you have amazing startup audiences for Facebook ads,…”
Kline: Instagram or Facebook could start offering influencer marketing
“Like I think that Instagram or Facebook could potentially start offering influencer marketing.”
Facebook is the biggest driver of quiz traffic for Interact
“Facebook is the biggest driver of quiz traffic.”
The Foundation halved their Facebook lead costs by switching to a quiz
“Dropped their lead costs from six 30. So six dollars and 30 cents down to about three 37, I think was the exact number.”
Barrett: Expensify does not use any paid marketing channels
“Nothing. We don't have any paid channels.”
Barrett: Expensify's tech stack resembles consumer social more than Concur
“We've built in a tremendous technology stack. That's much more like Twitter or Facebook than it is like concur or something else.”
Playbuzz became Facebook's most-shared website within a year of launching
“Our website, plebaz.com, became the most shown website on Facebook. Less than a year after it launched, just by virtue of housing, editorial content,”
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
Ad Platforms Like LinkedIn and Facebook Cannot Grade Their Own Attribution
“You need to have kind of a Switzerland, if you will, for doing attribution or marketing measurement where, you know, LinkedIn should not be the company that you go to have them prove the value of their advertising.”
Scaling realtor Facebook ads past $65,000 monthly hits severe diminishing returns
“You can't just go from 65,000 dollar a month ad spend to, you know, 200,000 and get double the leads. It'll cost, it starts to get a lot more expensive per lead, less quality, they start seeing your ads way too many times”
Facebook files defensive patents solely to avoid being blocked by competitors
“They file a lot of patents, and the reason why they do it is because they want to make sure that no one else will infringe on them or Maybe stop them for offering a service.”
Levitin says Crazy Lister completely failed at Facebook paid acquisition
“We could not succeed with anything on Facebook, no matter how focused were we in our targeting.”
Costanzo: Selling taste-based consumables via Facebook ads alone is difficult
“It is hard to sell a consumable product that's totally based on taste through like just a Facebook ad.”
Putnam: Facebook organic reach collapsed from 50-60% to 2-3%
“Like, Facebook, like, five years ago, everybody was all about getting as many likes and followers on Facebook as they can, because organic reach was like, 50, 60%.
You know, right now, it's like, two to three percent, right?”
Elkaim: High-value Facebook ads generate viral shares and social proof
“What we found to be really helpful, especially on Facebook is thinking about the ad in and of itself as providing immense value to the newsfeed. So even if people don't register or click on the ad or for the register for the webinar, the ad itself is valuable.…”
Hyrkin: Tech platforms moved publishing's center of gravity to the West Coast
“Really the publishing and content business, the center of gravity is shifted dramatically to the west coast because that's where access to content is being made available on platforms like Facebook and Snapchat and others.”
Hill: Pitches in partner Facebook groups after three weeks of value
“My plan now is to replicate the process using other people's Facebook groups. So cause what I've experimented with is if they introduce me to their group, if they've got a good audience, I go live maybe once a week and just give value for three weeks and then …”
Garst: Facebook Offers beat standard ads and boosted posts in organic reach
“When you do a Facebook offer versus a Facebook ad, or just, you know, put it up and boost it, Facebook offers, for some reason, outperform in reach versus, for the same dollar amount, essentially, as some other methods of, that Facebook has for you to spend mo…”
Allouche: Metadata.io Extracts 100–150 Data Signals from an Email Address
“What we do is that we connect to many more data sources, not only cookies, but we connect to, and we specialize in B to B, so we can find out just by an email what's that person, you know, job, what was the previous job they ever worked for, their education le…”