Podcasts

“The podcast world is still sort of highly naive to serving content to the algorithm. Like, you know, if you get deep into the, like, Twitter group chats, especially now that they've posted the algorithm, like, there are all these, like, very specific things th…”

“There's so much content, and the tools have gotten so much better that out of the box, you can have a really, really decently sounding or looking podcast with almost no effort. And so if you want to break out, you actually have to go above that. The baseline h…”

“The thing I say actually on brand marketing is look for immortal assets, and what I mean by immortal assets is like, if you sponsor a podcast, make sure that the podcast has it in perpetuity.”

“So I'll have to see, but we won't do, we'll never do Unless I'm forced to, I mean, if, you know, I do it for Sam Altman, but otherwise I'm not gonna do, there's, the firesides are dead and speakers are dead. There's just no point when podcasts are better.”

“I use the podcast as my networking I just find it to be the most natural because when you're doing a networking event, you have to see after you start talking to them, as you're saying, you have to try, you have to talk to someone first and go, oh, okay. Yeah.…”

“I don't prepare anything other than the intro call. Right? So I'll do a little bit of research on them before I decide if I want to do an intro call. But I know there's some people that they'll spend hours doing tons of research just so they could have the per…”

“The goal for me with the podcast is to be able to create an additional stream of income because the fundraising is, is success. So if there's a moment where there's no success, then there's no money. And so while the success fees from fundraising can be very n…”

“When I walk around the Bay Area in particular, people often recognize me, which is extremely weird, and started with the podcast once, like, interestingly, I had the newsletter for four years. ... Once I started the podcast, people just, yeah, it just, it was,…”

“That is a challenge of the interviewer. And I think it's fun for people to see because you're like, okay, I have to think about what's I'm going to say next. And then you're like, there's stop and then you're like, oh, shit. What's it going to be? So that's wh…”

“The actual practitioners in the field who are actually creating content, I think probably is still like dramatically under, underrated. And I think this is a huge part of like the sub stack phenomenon and the newsletter phenomenon and the podcast phenomenon is…”

“So podcasts are unique in that it does have that true subscriber base, but unlike anything else where you click subscribe, there's not an algorithmic platform that disintermediates you.”

“Until you get to a hundred, you don't really know what the quality of the work is. And you kind of are making a pre-commitment that you're going to tune out the noise because otherwise you start overreacting to what any single person thinks about any given epi…”

“So, I haven't, this is, I haven't read a book in, like, 15 years, and I think it's very, very contrarian opinion, but I think, like, I have so many friends that are authors that I talk to that are just, like, trying to get the words out, but if you, like, list…”

“Podcasts, far easier, far more valuable to do than to write a book.”

“You'll probably see that reincarnated through people with podcasts, if they want to.”

“I would say, like, maybe it's 70% angel investing, could be 80, 20% podcast, 10% books.”

“The podcast wouldn't have happened if all that hadn't happened.”

“I only have like 1000 people or 1000 to 2000 people listening to my podcast. And all my podcast is the only audience for the people coming to my other in-person events. And still I can fill, you know, one to two, 35 people events per year and add a high ticket…”

“The right strategy is just be really smart and interesting and just go do a bunch of Free organic media on other podcasts.”

“So they're going more to a podcast, they're going more to forums, they're going more to social posts, and less away from some of the traditional media. And so some of what people are assuming is about what's happening with AI is actually more about the shifts …”

“That will go away as well, because what will happen is the AI company will ingest the podcast and then summarize it on, on their page.”

“We're going to want to have hyper-customized podcasts that are in exactly the voice that we find the most reassuring and AIs are going to create that for us.”

“And we've got, actually, we're flanking mainstream media with tweets and podcasts, right? Ultra short form and ultra long form content, where they don't have as much establishment oomph, right? We figured out the formula that works, which is individual over in…”

“The three hour podcast doesn't work if it's everything it, you know, if you have to stop every five seconds because some, you know, you have to accuse somebody of saying something racist, right? Like, so this like, you know, or sexist or whatever, the, this sp…”

“Podcasts aren't trustworthy, you know, I'm not trustworthy, I'm not claiming, I'm not, and I'm not, I'm also not, I'm just, but even a journalist, you know, even an individual Who is approaching podcasting in a more journalistic way? Like there's no reason to,…”

“And, you know, I could say I like doing podcasts, I like talking, so I'm going to do podcasts to get customers, but that's probably for most SaaS, that is not an effective channel.”

“The more podcasts become Forward video forward. And people are watching on TV, which they are more doing more and more frequently. It's very likely that a lot of those will, could end up on Netflix, not all of them, but I do think but there's a place on Netfli…”

“We made, like, two or three really big bets that I think back then would have been kind of strange. Well, the biggest is we bet on the fact that people would want to watch a conversation, not listen to it.”

“I just find the ROI on my time is so not worth doing a talk, doing a fireside thing, doing another podcast. It's just like, if I can spend more time on this newsletter and the podcast, the leverage is so much higher than just doing a talk because that takes so…”

“In the East, everyone's on a train, so they're on their phone, so they're scrolling. In the West, everyone's driving, so they're listening, and that's the reason podcasts and audiobooks.”

“I like to do the podcast as well because it's a really great way to get people very quickly to go into a mode of vulnerability that they may normally have their wall up and not be willing to do.”

“The Andrew tape might've been the first, but you guys are the second to say, Hey, I'm going to create a podcast. And it doesn't, the podcast is nothing. The podcast is just feedstock for the shorts, for the clips. And that, that is a core, core insight that yo…”

“Like the way that ads get inserted into podcasts or into most podcasts is actually that every time you listen to a podcast, you actually get access to a different audio file. And on the server, a different ad is inserted into the MP three file automatically.”

“The reason that most podcasts or YouTube videos are shit is they're made by people who don't have life experience, who are not that important in the world. They're not doing important jobs. And so what you want to actually enable is CEOs to each of them make t…”

“The way he recorded his podcast is you would call a phone number and you would leave a voicemail and there's a service that changed the voicemail into an MP three player. They would take that MP three and then upload it for you. So he would literally, his earl…”

“Even now, that's what, eight years later, there's like only like 333,330 thousand podcasts that have uploaded a new episode in the last month.”

“If you are running a company or an investment firm, there's almost no podcast that's too small. Cause it used to be that if you were running a business and you got invited to speak at some random conference in Nebraska, like you're working oil and gas and it's…”

“If I was gonna do something today from scratch, I think the most powerful form of media is the podcast. I think that's clearly in its early stages of what it's gonna be.”

“I consume my news now mostly on X and then through podcasts. And occasionally I'll look at the Wall Street Journal to go through it. The Post is still the Post. I love the Post, the New York Post, that is.”

“There's only two percent of podcasts make it past episode 50.”

“There are some popular podcasts out there that have quite a lot of infighting. And the reason is almost always because they're friends and not business partners.”

“There's like. 300,000 ish podcasts that have published at all in the last month.”

“The future is the president will have a podcast.”

“If you get an opportunity to go on a podcast, even if it legitimately only has a hundred engaged listeners, it's worth doing because that's an hour of time that you get to spend talking to people that are going to totally digest like what you're doing, why it'…”

“To some extent, I think this election is the first real social media election, and it happened in a way that we didn't expect, right? Like, we thought that this was going to happen when Facebook and Twitter in a way, and then through the 20 tens, we thought th…”

“I think this is the first podcast election where you can make the argument that podcasts will decide the election.”

“90% of podcasts don't make it to episode 10. The other 10%, eight percent more don't make it to episode 50. If you just keep going for 50 shows, you're top two percent.”

“YouTube is like an interruption-based platform. Like, I have to interrupt your experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based.”

“And by the way, the best thing to do with these podcasts is to go to people's house to film it.”

“Podcasts can be a great thing for your business, but if you're the one who's the host and you don't have an editor and you don't have a scheduler and you don't have a publisher and you don't have a promoter, don't do it because you're going to do all of it you…”

“So if you're running a software based company, or if you're running a service based company, podcasts are a great way for you to be able to learn from your clients who are, you know, guests first, right? You bring them onto the show as a guest. And after you'v…”

“You will have to do 200 shows, no one will care, you will not make any money, and then you will also have no proof that it works, still.”

“Any professional podcast or show is not gonna be okay with, hey, this is completely conductorless. Someone has to be there to check.”

“With podcasts, as I'm going to talk about in a minute, where it is a long game, and you have to be willing to do this thing for five plus years if you really want to reap any of the benefits monetarily, from a network perspective, reputationally, etc.”

“I just think podcasts are generally a bad place to create a kind of one-stop shop hub that acts as, like, the curated destination for a deep interest of yours, in this case, entrepreneurship.”

“The best way to turn a podcast into a business, if that's what you want to do with it, Is not through advertisements, but by monetizing your audience directly.”

“I'm not taking notes on what happened. I'm only taking notes on what are the new epiphanies? What are the new golden nuggets? What's the one phrase somebody said that I'm going to remember? And I'm looking for a high rate of revelation. I think that's also, by…”

“Same with media you know, with the exception of actually podcasts, hardly anything has worked. In the last five years in media.”

“I get nervous before every podcast. Like, this is not my natural state.”

“The challenge of podcasts when you don't own the feed is that the host can just leave you.”