Giffon: Podcasters are naive about optimizing for AI algorithm filters
Jeremy Giffon · Everything in Capital Markets is Downstream of Algorithms · Invest Like The Best · Jul 7, 2026 · at 15:32
Investor Jeremy Giffon discusses how algorithmic distribution has replaced chronological RSS feeds in podcasting, placing AI recommendation models as the primary audience gatekeeper.
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“The podcast world is still sort of highly naive to serving content to the algorithm. Like, you know, if you get deep into the, like, Twitter group chats, especially now that they've posted the algorithm, like, there are all these, like, very specific things that you can do around replies and likes and length and All these, like, ultimately numbers that the algorithm is selecting for, and you know, I would say, like, streamers and people on YouTube and stuff certainly understand that, and podcasts. I think maybe the reason it feels a little bit random is because podcasts still, like, really aren't into the meat of understanding that, like, we are recording this video for a LLM to review and decide what it wants to show people, and then people will decide if they like it or not. But, like, that first filter, we don't really think about, but that is the case.”
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