podcasts

“So if you imagine a pyramid triangle at the bottom, there's more room for BS and at the very top of the triangle, there's less room for BS. So what's at the bottom of that triangle, Twitter podcasts, short, you know, articles, right? It's basically situations …”

“Today, offline has gotten better at attribution at positioning themselves as being able to do attribution, but also online attribution has deteriorated. So all of a sudden, that argument kind of slimmed out a little bit. And I'm seeing offline get a lot more t…”

“So I think podcast is super interesting. I think it's just hard to scale. Like, it's likely not going to get people the same volumes as the Googles and Facebooks of the world.”

“But if you don't already have a massive platform, it is unlikely statistically that this thing is going to work. So absolutely do not start the podcast if you wouldn't do it for free, making no amount of money in perpetuity or as long as you want to experiment…”

“Finding other podcasts that you can go on as an expert in some area... Take that thing and go present yourself to other podcasts. And they all have listeners that are listening to podcasts. So like it's the best medium because yes, someone who likes short form…”

“Like if you just do an episode a week for 10 weeks, you're now in the top four percent of all podcasts that anyone has created.”

“If you have 3000 downloads an episode or something like that, you're in the top one percent or something.”

“There are only about a 150,000 podcasts that have had 10 episodes and have published in the last 10 days.”

“If you cross 10,000 downloads an episode, you are now taken seriously by a lot of people. So I had conversations early on with networks like iHeartMedia and like, you know, different podcast networks that wanted to bring in the show and would, you know, do all…”

“Lenny, I think it's something like, 75 or 80% of podcasts never make it past the first podcast.”

“When I joined anchor and we weren't even fully podcasts yet, if you recall, we were sort of like something else audio, we were trying to avoid being podcasts for a while. And then we decided to just be podcasts”

“And when we look back at our data, that's the moment when we saw the beginning of that hockey stick growth, where it's like, we had been growing, we had been doing well. And then you zoom out and you're like, okay, that was very clearly the thing we were missi…”

“I'm against like the New York Times says there's too many podcasts, but I take the opposing view. I don't think there's that many podcasts. If you ask people in their personal life out of tech bubbles, how many people in your life have a podcast? Now in Austin…”

“I've lost money in my podcast over the lifetime of it.”

“I get nervous before every podcast. Like, this is not my natural state.”

“I just find the ROI on my time is so not worth doing a talk, doing a fireside thing, doing another podcast. It's just like, if I can spend more time on this newsletter and the podcast, the leverage is so much higher than just doing a talk because that takes so…”

“The actual practitioners in the field who are actually creating content, I think probably is still like dramatically under, underrated. And I think this is a huge part of like the sub stack phenomenon and the newsletter phenomenon and the podcast phenomenon is…”

“That is a challenge of the interviewer. And I think it's fun for people to see because you're like, okay, I have to think about what's I'm going to say next. And then you're like, there's stop and then you're like, oh, shit. What's it going to be? So that's wh…”

“When I walk around the Bay Area in particular, people often recognize me, which is extremely weird, and started with the podcast once, like, interestingly, I had the newsletter for four years. ... Once I started the podcast, people just, yeah, it just, it was,…”