Offline ads gain traction as digital attribution deteriorates
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 58:44
Growth advisor Yuriy Timen explains why marketing channels like podcasts, out-of-home, and direct mail are performing well relative to digital ads.
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“Today, offline has gotten better at attribution at positioning themselves as being able to do attribution, but also online attribution has deteriorated. So all of a sudden, that argument kind of slimmed out a little bit. And I'm seeing offline get a lot more traction and podcasts, especially are actually very, very performant for a lot of brands.”
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