podcasts

“The problem is people don't share podcasts, right? You listen to a podcast, you go to the next podcast, you do X, Y, Z. Whereas if you're reading something, it's super easy to tweet it or to forward the email.”

“No matter how hard we try, we've really never been able to more than double in any year, because podcasts are sort of an inherently unshareable mechanism.”

“It changes the dynamic from, hey, I'm Chris. I'm setting an outbound. Hey, I'm Chris. This is what I do. This is like, can we talk? Can we set up a meeting to, oh, Chris, love your podcast. How can I get five million in your front? Yep. It reverses it because,…”

“It's about a little bit more than double that now.”

“So podcasts are unique in that it does have that true subscriber base, but unlike anything else where you click subscribe, there's not an algorithmic platform that disintermediates you.”