podcasts

“It's hard because it's hard to convert people from newsletter to podcasts versus to your point, it's very easy to move people around from podcast to podcast.”

“All my fulfillment emails, all the followup emails, all the loyalty emails within my funnel pointed people back to the podcast. So it became this really nice cycle of organic content, Create a journal from it, market the journal with paid ads, push people back…”

“The aperture of consumption for potential podcasts is like, is shrinking. Like not only is People consuming less of them, but like the demand for people wanting. 60 and 75 minutes stuff. I think, you know, it's limited in terms of the options there for somebod…”

“You have one video do really well. If the back catalog is good, it just gives the back catalog new life when one video does well. And that does not happen in audio.”

“There's no discoverability and like the re really the best way to grow audio listeners is either to have a massive top of funnel elsewhere already, or to get on other podcasts or do cross promotions. Like you really only convert existing audio listeners to aud…”

“The challenge of podcasts when you don't own the feed is that the host can just leave you.”

“YouTube is like an interruption-based platform. Like, I have to interrupt your experience with a compelling title and thumbnail to get you to watch. Podcast feeds are actually permission-based as well as newsletters are permission-based.”

“Even now, that's what, eight years later, there's like only like 333,330 thousand podcasts that have uploaded a new episode in the last month.”

“The way he recorded his podcast is you would call a phone number and you would leave a voicemail and there's a service that changed the voicemail into an MP three player. They would take that MP three and then upload it for you. So he would literally, his earl…”

“I only have like 1000 people or 1000 to 2000 people listening to my podcast. And all my podcast is the only audience for the people coming to my other in-person events. And still I can fill, you know, one to two, 35 people events per year and add a high ticket…”