Kenny: Directing e-commerce buyers back to podcasts creates growth flywheel
Case Kenny · I met this guy who is the million dollar content flywheel king · Jun 22, 2023 · at 4:54
Case Kenny explains the content-to-commerce feedback loop he used to scale his media business.
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“All my fulfillment emails, all the followup emails, all the loyalty emails within my funnel pointed people back to the podcast. So it became this really nice cycle of organic content, Create a journal from it, market the journal with paid ads, push people back to the podcast, push them to social, and then it became this thing.”
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