Kenny: Journal business generated roughly $5.5M in first 18 months
Case Kenny · I met this guy who is the million dollar content flywheel king · Jun 22, 2023 · at 10:55
Case Kenny discusses the commercial scale and early revenue growth of his physical journal e-commerce business with Greg Isenberg.
0:00 / 0:03exact quote · 3.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“And in the first 18 months, it did about five and a half million.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Case Kenny
Kenny: Mindfulness-framed dating content drove podcast's breakout growth
“Then I started to do a lot of dating content through the lens of mindfulness, not like how to text someone or anything like that, but through the lens of mindfulness. And that's what really blew up the podcast from a content perspective.”
Kenny: Early text-message carousel ads delivered a 5x ROAS
“My initial ads were static carousel images of text messages that someone might send after standing up for themselves or affirmations to remind them of themselves. And then the final carousel would be a picture of the Of the journal, but it was very incongruent…”
Case Kenny refuses to write books without prior podcast audience analytics.
“I don't think there'll ever be a point where I write a book from zero, from scratch. It's always built from analytics, things I've talked about, things that people react well to.”
Kenny: Mainstream media traction is easier to secure with traditional books
“From a media standpoint, it's also easier in my experience to get traction from a book. I was on the Today Show two weeks ago which is a pretty unique opportunity and it was a five minute segment on me and the book. Media likes to cover books, especially when …”