The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 214 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Niche plans to launch workplace reviews targeting major tech companies
“So by the end of this year, we'll have moved into workplaces. So the same model, but on what it's like to work at Apple, Facebook, and Google.”
Geva: Google is a 'closed garden' that blocks machine access to search
“Google is a closed garden in that sense. They are excellent for it, Humans, but for machines that want to tap into their index, there's no way.”
Advertisers urgently need independent alternatives to Google and Facebook
“Advertisers and agencies, they need an alternative to Google, right? They need an alternative to Google and Facebook, and there won't be many alternatives.”
Facebook drives bulk of Grow.com's paid acquisition due to lower costs
“Facebook has always done really well for us. You know, it doesn't perform as well as like Google, but you know, it's a lot less expensive. But still the bulk of what we do comes from Facebook.”
IdealSpot aims to act as 'Google alerts' for commercial retail locations
“Things are always changing in the retail market and giving them the ability to be more reactive to what's happening is what we are hoping to do more and more of, right? So call it Google alerts for your retail location.”
ShareThru competes primarily with Google and Facebook, not Twitter
“Who we do compete with really is just the behemoths of Facebook and Google. You know, some people put Twitter and others in the same sentence, but Twitter pales in comparison and size to Google and Facebook and the ad ecosystem.”
Lemp: Facebook and Google Power 49% of Internet Advertising
“You have sites like Facebook, sites like Google. I mean, they're powering 49% of all internet advertising.”
Daboll: Big brands are consolidating ad spend into Google and Facebook
“The other thing is you've got some consolidation where, where a lot of the big brands are sick of the ad tech stuff. They just want to deal with like a Google or a Facebook or, you know, a big vendor and concentrate their spend there.”
Rawson: Google AdSense Arbitrage Is No Longer Viable
“It, and it was, it's not really possible anymore because Google kind of doesn't like it.”
Barrett: Expensify does not use any paid marketing channels
“Nothing. We don't have any paid channels.”
Matchcraft Claims the Most Google Premier Partners of Any Platform
“And we have more Google, PSP, or Premier partners than any other platform technology.”
Austin: Competition with Google will get much worse when Branch enters discovery
“It's going to get so much worse when we move into discovery.”
Pratap notes Google's Indian railway Wi-Fi is the world's largest
“And, you know, I don't know if you've heard about this, Nathan, but it is the largest public Wi-Fi project in the world.”
Levy: Logz.io ranks number one on Google for ELK production searches
“Today, we would we're the number one contributor of content to the ELK community. So if you search Google for ELK or AWS, ELK in production, we're number one in Google in all of these searches.”
Wingo: GoTo.com invented paid search, but Google made the money
“They invented paid search. Google made all the money, but go to kind of invented it.”
Ozen: Vistar Media hopes for a big exit to Google or Verizon
“I think we do hope for an X, a big exit to Google or Verizon one day.”
Kaplan: Taivaco indexes visual actions to enable Google-like video search
“We'll actually make it look like, almost like you're using Google. You'll be able to type in key search words like man walking dog. It will take you exactly to that point in the video.”
Saumet: European buyers do not Google for proposal management tools
“Nobody in Europe would actually search in Google proposal management tool today. It's the case in the U S but not in Europe.”
Bjorn: Google treats product review backlinks as paid links requiring nofollow
“You have to have no follows right now. If you're doing product reviews, you know, Google considers that if you send out a pair of soccer cleats in this instance, and you get a link back for it, you're basically paying for links and Google webmaster guidelines,…”
Foo: Ad revenue incentives force Gmail to remain a generic consumer product
“So for Gmail specifically, I think it's, you know, at the end of the day, they make money from ad revenue. And so they're, you know, it's in their best interest to make as generic or general as a consumer email product as possible to get as many users as possi…”
Ortiz: Google's real-time algorithms eliminate update reference points for SEOs
“It's really frustrating how Google just continually shrinks the SERPs. And you know, now they have real time algorithms, so you have no reference point as to what update hits you.”
Firestone: Boom! spends $15K-$20K daily on advertising, 90% on Facebook
“So we spend about 15 to 20,000 dollars a day on advertising, 90% on Facebook, but we also use Instagram, Pinterest, and Google.”
Kneuper: Heavy Facebook ad spend drives subsequent Google search volume
“Once you start spending a lot of money on, on Facebook, driving traffic to your website, growing your brand, then your Google ad spend will start to grow as well because then people are starting to search for your product and search for your terms and they sta…”
Ray Abandoned SEO Business in 2005 Over Google Algorithm Risk
“About a year into it, I realized like being in the SEO business was not a good move because one day Google was probably going to take away all my results and I was getting up with my tail between my legs.”
Bean: Orange Soda floated Google ad payments on credit cards for runway
“In orange soda's case, I mean, yeah, We were, we would just use credit card to help us float our Google payments and other things. Well, so it gave you 60 days of extra runway on without raising more money.”
Moran: Ranking on Amazon operates like Google SEO in 2009
“So, I mean, the process of Amazon is, is really like Google back in 2009, right? You want to rank for keywords. You want to get good conversion rates so that Amazon sees you as authoritative, and a sale is like a link, and that's how you rank for certain keywo…”
Danzy: Revevol was Google's first enterprise partner in Europe
“It was the very first partner of Google in Europe when Google launched their enterprise B to B edition.”
Chevalier: Surfe Built Its Waterfall Enrichment Engine for Google
“What we call a waterfall and what is famous now on the market. We started actually to build that three and a half years ago for our, one of our biggest clients, which is Google. And they had of course a few different data sources, but they didn't know like how…”
Goyo: Over 30% of Allo traffic comes from Google competitor keyword ads
“So I would say above 30% is coming from keyword on Google. So we are in a replacement category. So basically we replace existing solution. I named RingCentral. You may know Aircall. So most of it is, is like Paying some traffic on very specific keyword, both c…”
Zitoun: Google ended Submagic's traffic surge by blocking its downloader page
“After a month or two, we had Google that blocks that because they don't want people to download YouTube videos for, like trying to, like, download YouTube videos so they block this page. That's why the traffic went down.”
Omnisend earned free backlinks from Google and PayPal via statistics reports
“What really worked the best for us, and those what I mentioned, Google, HubSpot, PayPal, not talking about major media outlets, mentioned Omnis and Dame, just completely for free.”
Lauris: Omnisend Grew Domain Authority to 88 Across 14,400 Referring Websites
“Currently we do have almost 200,000 links that refer to omniscient domain. Our main website, our blog it comes from 14.4 thousand unique websites, including like PayPal, Hubspot, Mailchimp is even quoting us. Google in the articles is quoting us. I mean, those…”
Moore: Selling Stitch for $60M Was a $2.6 Billion Mistake
“Oh, and by the way, my 2.6 billion dollar mistake, which was the headline here, very shortly thereafter, Looker gets acquired by Google for 2.6 billion dollars.”
Wing Assistant secured a $41,000 refund from Google for ad fraud
“Ultimately we were able to get a 41,000 dollar refund for all this traffic that was basically yeah, thrown at us for no good reason.”
Siu: Associate's single SEO webpage generates $1M in annual pure profit
“Key thing is this page drives about a million dollars a year in profit, right? You can call it profit, you can call it a little different than EBITDA, it's pure profit though, ok? So I want to tell you a story around this, and I'll kind of dovetail it into a l…”
Google paid significantly more than $400M for AdMeld, says Ben Barokas
“There's a, there are bonuses on top of the cat price that was paid that were given to employees. And so it was significantly above that in terms of price, but it's also, you know, what gets recorded in the purchase price is the complexity of the of the exact p…”
Benson self-funded Badger Maps using $1M from early Google work
“I was able to fund the early parts of the business without equity because I had worked at Google and early enough. So I had like a million bucks to just light on fire basically and become broke again. And so that's what I did.”
AdGreetz Deploys Video Ads Across 100 US Streaming Channels
“Well, we deploy to 26 channels, which are Facebook and Google and email and app and everything that people have been doing for a while. But the latest twist is in the US, we're now doing this on a hundred streaming channels.”
Digital Seat has around 50 paying brand partners including Google and Starbucks
“So we've got about 50 some odd brands from Google to Alaska Airlines to Pizza Hut to Starbucks that all pay to be on the platform.”
Auto Forward SMS relies entirely on organic search with zero paid marketing
“I don't do any paid marketing or anything. I'm purely, you know, people find it on, on Google.”
Rafner: Abstract outranks Gong on Google for 'conversational intelligence software'
“I think, yeah, like conversational intelligence software, we just passed gong in our rankings for that keyword.”
Paré: Google ads outperformed Facebook retargeting for DashThis customer acquisition
“Mainly Google. We did a lot of Facebook earlier, like retargeting and stuff like that, but it didn't work out as much as Google did, so.”
Hayes: Fanbase takes a 20% cut on in-app purchases
“So Fanbase takes 20% of all the revenue that comes through. So it goes through in-app purchases through the Apple App Store. So for every dollar, you know, Apple and Google take 30 cents. We take 20 and we pass 50 on to the user.”
Simons: Nearly 100% of SoloSuit customer acquisition comes from organic search
“Nearly a hundred percent of our customers come to us from SEO focus on ranking first on Google search and YouTube search.”
FileCloud targets regulated sectors like military and government for data control
“We have a very unique differentiation where we provide solutions for specific, you know, areas and industries where they need complete data control and privacy. You can imagine organizations like You know, the military intelligence forces, insurance and other …”
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”