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Landon Ray

Founder & CEO, Ontraport · 1 appearance on the record.

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founderexecutive

After working as a Wall Street securities day trader, Landon Ray co-founded Ontraport in 2006 to provide integrated CRM and marketing automation software for entrepreneurs. Under his leadership, the bootstrapped SaaS company expanded to over 100 employees and earned placements on the Inc. 500.

10statements → 3claims → 1claims resolved → 3.7/5average certainty → 1.2/5average debate potential → 1said about them ↓

0 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 insight · 6 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Landon argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Landon Ray on measured tape to publish a rate. This says nothing about how they speak.

Everything Landon Ray said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Ray Abandoned SEO Business in 2005 Over Google Algorithm Risk
“About a year into it, I realized like being in the SEO business was not a good move because one day Google was probably going to take away all my results and I was getting up with my tail between my legs.”
Landon Ray Feb 4, 2016 ▶ 5:25 This is How Much Revenue Ontraport Does with Landon Ray
Disclosure
Ray's Day Trading Income Dropped From Millions in 2000 to $100K
“In 2000, I probably made a couple million dollars. And then in 2001, I probably made a hundred grand for more work.”
Landon Ray Feb 4, 2016 ▶ 4:38 This is How Much Revenue Ontraport Does with Landon Ray
Disclosure
Ontraport Suffered Multiple Launch Failures Before Finding Traction in 2009
“2006. We moved and then it took us to 2007 to launch anything. And then we launched something and then that flopped and we launched something else in 2008 and that kind of like limped along. And then we launched another version in 2009 and that's when things e…”
Landon Ray Feb 4, 2016 ▶ 6:26 This is How Much Revenue Ontraport Does with Landon Ray
Assertion Partly supported
Ontraport Hits Mid-Teens Millions in Annual Revenue With 10,000 Customers
“Oh, we're, you know, 10,000 ish. And a hundred employees and, you know, in the mid teens in terms of revenue, And you know, we've, yeah, we've just exploded. We've made the Inc. 504 years in a row.”
Landon Ray Feb 4, 2016 ▶ 8:06 This is How Much Revenue Ontraport Does with Landon Ray
Disclosure
Ontraport Scaled Using Only $3 Million in Friends and Family Funding
“Three million bucks maybe altogether over, I mean, this is over 10 years.”
Landon Ray Feb 4, 2016 ▶ 8:43 This is How Much Revenue Ontraport Does with Landon Ray
Disclosure
Ontraport Originally Charged $1,600 Monthly Due to High Support Overhead
“When we first started selling this product, it was actually like 1600 dollars a month. And that's because we didn't have the wherewithal internally to support clients for less because we didn't have documentation and we didn't have support and we didn't have a…”
Landon Ray Feb 4, 2016 ▶ 11:24 This is How Much Revenue Ontraport Does with Landon Ray
Assertion Not checkable as stated
Ontraport Had 6,000 Paying Customers Out of 10,000 Total Users
“If you want to talk about paying customers, it's probably more in the order of like 6000.”
Landon Ray Feb 4, 2016 ▶ 13:03 This is How Much Revenue Ontraport Does with Landon Ray
Assertion Not checkable as stated
Ontraport Scaled to Mid-Teens Millions Without Paid Marketing Until 2015
“We've never done paid marketing in our lives until like a few months ago.”
Landon Ray Feb 4, 2016 ▶ 17:24 This is How Much Revenue Ontraport Does with Landon Ray
Disclosure
Ray Maintained a Strict 5:30 PM Cutoff Time While Building Ontraport
“One of the commitments I made at the very beginning of my business was that I was going to be home at 5:30 every night and not miss my kids growing up. And I've pretty much accomplished that.”
Landon Ray Feb 4, 2016 ▶ 21:43 This is How Much Revenue Ontraport Does with Landon Ray
Disclosure
Ray Invested Hundreds of Thousands and Deferred Salary for Five Years
“Oh, hundreds of thousands of dollars. And that's it. And that's if you don't count the fact that I didn't take a salary for all those years. So, you know, because I had savings, so I was able to do that.”
Landon Ray Feb 4, 2016 ▶ 7:20 This is How Much Revenue Ontraport Does with Landon Ray

The other half of the tape: Landon Ray's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1

Every mention by year

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2016 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
This is How Much Revenue Ontraport Does with Landon Ray Feb 4, 2016 14m
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