The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Ray Abandoned SEO Business in 2005 Over Google Algorithm Risk
“About a year into it, I realized like being in the SEO business was not a good move because one day Google was probably going to take away all my results and I was getting up with my tail between my legs.”
Ray's Day Trading Income Dropped From Millions in 2000 to $100K
“In 2000, I probably made a couple million dollars. And then in 2001, I probably made a hundred grand for more work.”
Ontraport Suffered Multiple Launch Failures Before Finding Traction in 2009
“2006. We moved and then it took us to 2007 to launch anything. And then we launched something and then that flopped and we launched something else in 2008 and that kind of like limped along. And then we launched another version in 2009 and that's when things e…”
Ontraport Hits Mid-Teens Millions in Annual Revenue With 10,000 Customers
“Oh, we're, you know, 10,000 ish. And a hundred employees and, you know, in the mid teens in terms of revenue, And you know, we've, yeah, we've just exploded. We've made the Inc. 504 years in a row.”
Ontraport Scaled Using Only $3 Million in Friends and Family Funding
“Three million bucks maybe altogether over, I mean, this is over 10 years.”
Ontraport Originally Charged $1,600 Monthly Due to High Support Overhead
“When we first started selling this product, it was actually like 1600 dollars a month. And that's because we didn't have the wherewithal internally to support clients for less because we didn't have documentation and we didn't have support and we didn't have a…”
Ontraport Had 6,000 Paying Customers Out of 10,000 Total Users
“If you want to talk about paying customers, it's probably more in the order of like 6000.”
Ontraport Scaled to Mid-Teens Millions Without Paid Marketing Until 2015
“We've never done paid marketing in our lives until like a few months ago.”