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Ben Brokus

Co-Founder and CEO, Sourcepoint · 1 appearance on the record.

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founderexecutiveinvestor@bnb ↗LinkedIn ↗sourcepoint.com ↗

Ben Barokas is an ad tech veteran who co-founded Admeld, which was acquired by Google in 2011. Following his time as Google's General Manager of Global Marketplace Development, he co-founded Sourcepoint in 2015.

12statements → 8claims → 2claims resolved → 3.67/5average certainty → 1.42/5average debate potential →

0 supported 0 partly supported 2 contradicted 6 not checkable as stated how the 8 claims stand · each chip opens the sources

3 predictions · 5 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ben argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Ben Barokas's team at Google developed the real-time bidding protocol
“While I was at Google, after we almost created the problem while there, we developed a protocol that, Called real-time bidding. And the RTB protocol enables marketers to bid on individual users based on their data profile. And that made data available on just …”
Ben Brokus Mar 23, 2023 ▶ 4:38 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
0% certainty 3
0% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ben Brokus on measured tape to publish a rate. This says nothing about how they speak.

Everything Ben Brokus said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Ben Barokas strictly opposes secondary liquidity for employees before an acquisition
“I'm not hiring people with the incentive of being able to cash out their options. If the company does well, and if a strategic comes along and purchases the firm for a very high price, then fantastic. And then we'll all share in those spoils. But if not, I don…”
Ben Brokus Mar 23, 2023 ▶ 15:17 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Assertion Contradicted
Ben Barokas's team at Google developed the real-time bidding protocol
“While I was at Google, after we almost created the problem while there, we developed a protocol that, Called real-time bidding. And the RTB protocol enables marketers to bid on individual users based on their data profile. And that made data available on just …”
Ben Brokus Mar 23, 2023 ▶ 4:38 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Prediction Didn’t hold up
The US is still years away from federal privacy laws, says Barokas
“And still to this day, we don't have national data privacy legislation that has been passed. And we're probably a couple of years away”
Ben Brokus Mar 23, 2023 ▶ 12:51 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Prediction Not checkable as stated
Sourcepoint will definitely hit $50M ARR in 2024, predicts Ben Barokas
“If everything goes to plan, certainly, but it certainly, it will happen in twenty-twenty-four. Whether it'll happen in twenty-twenty-three, it's a bit of a stretch.”
Ben Brokus Mar 23, 2023 ▶ 18:57 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Assertion Not checkable as stated
Google paid significantly more than $400M for AdMeld, says Ben Barokas
“There's a, there are bonuses on top of the cat price that was paid that were given to employees. And so it was significantly above that in terms of price, but it's also, you know, what gets recorded in the purchase price is the complexity of the of the exact p…”
Ben Brokus Mar 23, 2023 ▶ 1:54 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Disclosure
Sourcepoint averages roughly $100,000 in annual contract value, says Ben Barokas
“Something between call it a 100,000 dollars a year in annual contract value. And our clients are the biggest media companies in the world.”
Ben Brokus Mar 23, 2023 ▶ 5:59 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Disclosure
Sourcepoint charges basis points on enterprise ad spend for data protection
“So with companies that spend, you know, hundreds of millions of dollars in marketing in buying advertising or buying data to inform addressability, we, depending on how much your spend is, we take basis points in order to protect that spend and make sure that …”
Ben Brokus Mar 23, 2023 ▶ 7:20 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Assertion Not checkable as stated
Sourcepoint has averaged 40% year-over-year growth since acquiring its first clients
“I think we've averaged about 40% growth year over year.”
Ben Brokus Mar 23, 2023 ▶ 8:30 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Assertion Not checkable as stated
Sourcepoint serves approximately 500 enterprise customers as of March 2023
“We're solving problems for about 500 customers today.”
Ben Brokus Mar 23, 2023 ▶ 9:34 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Prediction Not checkable as stated
Ben Barokas targets 40% to 50% revenue growth for Sourcepoint in 2023
“And, you know, we're hoping to, again, grow by 40 to 50% this year.”
Ben Brokus Mar 23, 2023 ▶ 9:39 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Assertion Not checkable as stated
Europe accounts for 60% to 70% of Sourcepoint's total revenue
“That would account for. 60 to 70% of our revenue coming from Europe.”
Ben Brokus Mar 23, 2023 ▶ 12:56 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"
Disclosure
Sourcepoint's $17M round in 2020 included zero secondary share sales
“All for operating character.”
Ben Brokus Mar 23, 2023 ▶ 14:33 Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024"

Appearances (1)

EpisodeDateSpeaking time
Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024 Mar 23, 2023 11m
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