Ben Barokas's team at Google developed the real-time bidding protocol
Ben Brokus · Sourcepoint Hits 500 Customers for Data Privacy Product, Will "definitely hit $50m in 2024" · Mar 23, 2023 · at 4:38
Sourcepoint CEO Ben Barokas reflects on the history of adtech and consumer privacy, discussing his earlier work at Google following the AdMeld acquisition.
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“While I was at Google, after we almost created the problem while there, we developed a protocol that, Called real-time bidding. And the RTB protocol enables marketers to bid on individual users based on their data profile. And that made data available on just about everyone.”
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