real-time bidding
2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jan 23, 2018 by Sean Riegsecker · across every show →
Everything said about real-time bidding, oldest first
Jan 23, 2018
Centro charges an 8% to 20% take rate on self-service ad spend
“And depending upon how much you're going to be spending with us in the commitment, it can range anywhere from eight to nine percent if you're spending millions of dollars. Upwards of 20 percent depending upon if you're just spending, you know, a 100,000 dollar…”
Mar 23, 2023
Ben Barokas's team at Google developed the real-time bidding protocol
“While I was at Google, after we almost created the problem while there, we developed a protocol that, Called real-time bidding. And the RTB protocol enables marketers to bid on individual users based on their data profile. And that made data available on just …”