Centro charges an 8% to 20% take rate on self-service ad spend
Sean Riegsecker · 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down · Jan 23, 2018 · at 8:16
Sean Riegsecker is the founder and CEO of Centro (Basis Technologies). He details how Centro prices its programmatic software take rates relative to client spending volume.
0:00 / 0:15exact quote · 15.4s
720p mp4 · rendered on demand · StarZero watermark
“And depending upon how much you're going to be spending with us in the commitment, it can range anywhere from eight to nine percent if you're spending millions of dollars. Upwards of 20 percent depending upon if you're just spending, you know, a 100,000 dollars or less.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Sean Riegsecker
Riegsecker: Managed services fund and test Centro's software development
“A service company, one, has actually allowed us to fund the development of the platform, And two because they're using it, they're kind of the first folks through the door, so we actually can build it perfect for them, make sure it works right, make sure it wo…”
Riegsecker: A $1M ad buy requires the same operational work as $1K
“In other words, if someone's spending a million dollars per line item, it's the same amount of work as if someone's spending a thousand dollars per line item.”
Centro pushes managed-service clients to become self-sufficient software users
“Our preference is that all of our clients are self-sufficient and self-sufficient. And so we put together a plan to help them get there because I say to them, look, at some point, you don't want to pay us a service fee. You know, you should consolidate that ma…”
Centro generated between $110M and $130M in revenue in 2017
“It's actually somewhere between a 110 and a 130.”
Centro processes 3M queries per second and stores 7B audience profiles
“Now we're processing about three million single queries and auctions every single second of every single day. At the same point, we have to store Audience profiles. So we have, we're storing about seven billion audience profiles in what we call hot, you know, …”