Sean Riegsecker

Founder and CEO, Basis Technologies · 1 appearance on the record.

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founderexecutiveinvestor@ShawnRiegsecker ↗LinkedIn ↗basis.net ↗

In 2001, he founded Centro (rebranded as Basis Technologies in 2021) to provide automated media operations, workflow automation, and demand-side adtech software for digital advertising. Known for prioritizing employee-first workplace culture, he has also served as co-founder and co-chair of Unite America, a nonpartisan political reform organization.

12statements → 5claims → 1claims resolved → 3.83/5average certainty → 1.33/5average debate potential → ≈4.0/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 2 insights · 5 disclosures · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Sean argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Centro reached 700 employees and acquired three companies on $50M raised

“We are, you know, like I mentioned, about 700 folks. We've managed to get there on about fifty million dollars in capital raised. We've bought three companies along the way”

Sean Riegsecker Jan 23, 2018 ▶ 3:04 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Sean Riegsecker on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Sean Riegsecker said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Riegsecker: Managed services fund and test Centro's software development

“A service company, one, has actually allowed us to fund the development of the platform, And two because they're using it, they're kind of the first folks through the door, so we actually can build it perfect for them, make sure it works right, make sure it wo…”

Sean Riegsecker Jan 23, 2018 ▶ 3:26 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Insight

Riegsecker: A $1M ad buy requires the same operational work as $1K

“In other words, if someone's spending a million dollars per line item, it's the same amount of work as if someone's spending a thousand dollars per line item.”

Sean Riegsecker Jan 23, 2018 ▶ 9:54 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Disclosure

Centro pushes managed-service clients to become self-sufficient software users

“Our preference is that all of our clients are self-sufficient and self-sufficient. And so we put together a plan to help them get there because I say to them, look, at some point, you don't want to pay us a service fee. You know, you should consolidate that ma…”

Sean Riegsecker Jan 23, 2018 ▶ 10:56 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Disclosure

Centro generated between $110M and $130M in revenue in 2017

“It's actually somewhere between a 110 and a 130.”

Sean Riegsecker Jan 23, 2018 ▶ 13:02 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Assertion Not checkable as stated

Centro processes 3M queries per second and stores 7B audience profiles

“Now we're processing about three million single queries and auctions every single second of every single day. At the same point, we have to store Audience profiles. So we have, we're storing about seven billion audience profiles in what we call hot, you know, …”

Sean Riegsecker Jan 23, 2018 ▶ 18:46 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Assertion Not checkable as stated

Riegsecker: Centro is currently profitable and has been almost every year

“We're profitable. We've been profitable almost every single year.”

Sean Riegsecker Jan 23, 2018 ▶ 20:27 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Disclosure

Riegsecker says he would not sell Centro for $250 million

“Not for a quarter of a billion.”

Sean Riegsecker Jan 23, 2018 ▶ 20:45 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Assertion Supported

Centro reached 700 employees and acquired three companies on $50M raised

“We are, you know, like I mentioned, about 700 folks. We've managed to get there on about fifty million dollars in capital raised. We've bought three companies along the way”

Sean Riegsecker Jan 23, 2018 ▶ 3:04 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Assertion Not checkable as stated

Of Centro's $500M processed ad spend, up to $175M is self-service

“The majority, you know, of our business today of the half a billion, that's going to run through us. Approximately a 150 to a hundred and seventy-five million of that is what you would refer to as self-service and the rest is all coming to our managed services…”

Sean Riegsecker Jan 23, 2018 ▶ 7:15 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Disclosure

Centro charges an 8% to 20% take rate on self-service ad spend

“And depending upon how much you're going to be spending with us in the commitment, it can range anywhere from eight to nine percent if you're spending millions of dollars. Upwards of 20 percent depending upon if you're just spending, you know, a 100,000 dollar…”

Sean Riegsecker Jan 23, 2018 ▶ 8:16 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Prediction Not checkable as stated

Riegsecker expects Centro's 2017 revenue growth to remain in the single digits

“I think this year, when you look at it, I think our growth rates going to be in the single digits.”

Sean Riegsecker Jan 23, 2018 ▶ 14:05 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Disclosure

Centro expects to spend up to $9M on bidding infrastructure in 2018

“I think this year we're going to spend something like eight million or nine million dollars just on infrastructure and bidding costs or, you know, bidding infrastructure.”

Sean Riegsecker Jan 23, 2018 ▶ 18:06 913 Adtech: Revenues of $110m on $500m Spend, How it breaks down

Appearances (1)

Episode	Date	Speaking time
913 Adtech: Revenues of $110m on $500m Spend, How it breaks down	Jan 23, 2018	14m

Sean Riegsecker

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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