Real Time Bidding
topic on 1 show · 2 statements across 2 episodes
2 statements about Real Time Bidding, every show
Ben Barokas's team at Google developed the real-time bidding protocol
“While I was at Google, after we almost created the problem while there, we developed a protocol that, Called real-time bidding. And the RTB protocol enables marketers to bid on individual users based on their data profile. And that made data available on just …”
Centro charges an 8% to 20% take rate on self-service ad spend
“And depending upon how much you're going to be spending with us in the commitment, it can range anywhere from eight to nine percent if you're spending millions of dollars. Upwards of 20 percent depending upon if you're just spending, you know, a 100,000 dollar…”