Sourcepoint CEO Ben Barokas explains why US market demand lagged Europe for enterprise data privacy software.
Insight
Ben Barokas strictly opposes secondary liquidity for employees before an acquisition
“I'm not hiring people with the incentive of being able to cash out their options. If the company does well, and if a strategic comes along and purchases the firm for a very high price, then fantastic. And then we'll all share in those spoils. But if not, I don…”
Assertion Contradicted
Ben Barokas's team at Google developed the real-time bidding protocol
“While I was at Google, after we almost created the problem while there, we developed a protocol that, Called real-time bidding. And the RTB protocol enables marketers to bid on individual users based on their data profile. And that made data available on just …”
Prediction Not checkable as stated
Sourcepoint will definitely hit $50M ARR in 2024, predicts Ben Barokas
“If everything goes to plan, certainly, but it certainly, it will happen in twenty-twenty-four. Whether it'll happen in twenty-twenty-three, it's a bit of a stretch.”
Assertion Not checkable as stated
Google paid significantly more than $400M for AdMeld, says Ben Barokas
“There's a, there are bonuses on top of the cat price that was paid that were given to employees. And so it was significantly above that in terms of price, but it's also, you know, what gets recorded in the purchase price is the complexity of the of the exact p…”
Disclosure
Sourcepoint averages roughly $100,000 in annual contract value, says Ben Barokas
“Something between call it a 100,000 dollars a year in annual contract value. And our clients are the biggest media companies in the world.”
Disclosure
Sourcepoint charges basis points on enterprise ad spend for data protection
“So with companies that spend, you know, hundreds of millions of dollars in marketing in buying advertising or buying data to inform addressability, we, depending on how much your spend is, we take basis points in order to protect that spend and make sure that …”