Assertion Not checkable as stated
Google's Firebase copied Branch's SDK variables and marketing collateral
“They launched a product in last year at Google IO that was a direct replica of branch under the Firebase brand called dynamic links, literally copied all of our marketing collateral. I think the variables of their iOS SDK you reused variables from my header fi…”
Insight
Enterprise deals closed faster when Branch started charging for its product
“We found that we could actually charge, and when we charge people, it found that enterprise customers actually closed faster than we were giving away for free, and we were making money.”
Assertion Supported
Austin: Branch lured Pinterest, Airbnb, and Etsy from Yozio, forcing its shutdown
“There was a company in our space when we first started that actually had Pinterest, Airbnb, and Etsy using them. When we had just launched literally brand new, super buggy product within a year and a half, all those companies were using us and that company had…”
Assertion Not checkable as stated
Austin: Google put 300 sales reps on Firebase Dynamic Links before effort stalled
“Then they threw 300 sales and marketing people at this product with the sole objective of pushing Firebase, deep linking, and replacing branch. So every single one of our customers got an email from somebody at Google. All of our pipeline got it. Like they wen…”
Disclosure
Austin: Branch aims for 98% app penetration to build mobile search index
“The goal though, is to get 98% of the app ecosystem using branch. Why is that a goal? Because when we have that, we basically indexed the app ecosystem. We built a directory of every page that's accessible inside apps and the analogous, you know, index in the …”
Prediction Not checkable as stated
Austin: Competition with Google will get much worse when Branch enters discovery
“It's going to get so much worse when we move into discovery.”
Disclosure
Austin: Kindred hit $500k ARR with 1% monthly growth before Branch pivot
“Basically, I think we got it to be around 500 K a year in revenue, but we were investing most of it back into the business but it wasn't growing. It was growing at like one percent a month or something terrible like that”
Assertion Not checkable as stated
Austin: Branch powers 40% of the mobile app ecosystem
“Right now at this point we have about 40% of the app ecosystem using Branch today. So, most, probably, most people have around, like, 10, 20 apps on their phone. About 40% of them are actively using Branch.”
Assertion Not checkable as stated
Austin: Branch Enterprise ACV Averages $55,000 to $60,000
“Our enterprise clients, we have, I'd say average deal size right now is about 55 to 60 K, 6000 dollars. Annually.”
Disclosure
Austin: Branch bootstrapped 'Mobile Growth' meetups across 40+ countries for marketing
“We basically started a meetup group. It's called Mobile Growth, and it's now in like over 40 different countries around the world. And we sort of like bootstrapped it just as a way to drive marketing to branch.”
Assertion Not checkable as stated
Austin: Over 26,000 developers are using Branch's SDK
“So we are now at, I think in terms of folks using the SDK, we're about over 26,000.”
Assertion Not checkable as stated
Austin: Branch has 40 to 50 enterprise customers
“So, yeah, so enterprise-wise, I think it's probably in the 40 to 50, and then there's, like, probably close to a couple thousand in terms of long tail, kind of, like, self-onboarded folks.”
Assertion Not checkable as stated
Austin: About 99% of Branch's revenue comes from enterprise clients
“Oh, like 99% of it.”
Disclosure
Austin: Kindred sale legal fees consumed half the purchase price
“The legal fees ended up overall, I think taking up about half of the sales price.”
