Google's Firebase copied Branch's SDK variables and marketing collateral
Alex Austin · 795: SaaS: With $117m Raised, Google Tried to Kill Him But He's Winning App Deeplinking Wars · Sep 27, 2017 · at 26:11
Alex Austin, CEO of Branch, discusses how Google attempted to counter Branch by launching Firebase Dynamic Links at Google I/O.
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“They launched a product in last year at Google IO that was a direct replica of branch under the Firebase brand called dynamic links, literally copied all of our marketing collateral. I think the variables of their iOS SDK you reused variables from my header file that I had named. So literally a direct knockoff of what we had built.”
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