Bakshi: Gen Z finances travel with credit and EMIs, unlike millennials
“Because millennials, they saved, and then they spent on the travel. Gen Z's are like, give me AMI options. Give me like, tell me if I can pay via credit cards. They don't care about money. They feel it's an investment.”
Rischitelli: Millennials Attend In-Person Networking More as They Reach Senior Roles
“I would say millennial for sure, especially as I think they've moved, you know, up in the, you know, in the age bracket and the career seniority to be more, you know, potentially their own entrepreneurs or business owners or you know, people in more influentia…”
Sanchez: Stopping work at 5 PM is a 'fake millennial' boundary
“You're going to actually have to set boundaries and not like fake. With all due respect, I am also millennial, not like fake millennial boundaries. Like I don't work or answer my email after five. Good fucking luck. Good luck.”
Housel: Older Generations Inevitably Criticize Twenty-Year-Olds Across Every Historical Era
“I think the truth is no matter the generation, no generation handles their twenties with a lot of grace and dignity. It's a very difficult period because you're still trying to figure out who you are. You are technically an adult. You are technically on your o…”
Blue: Millennials Make Up Close to 60% of B2B Buyers
“It's close to 60% of B to B buyers are now millennials”
Puri: Robinhood is prime beneficiary of generational wealth transfer
“And it's basically this financial super app that Gen Z slash millennials are most comfortable with. And as the wealth transfer happens, they're going to be the beneficiary of that. So I think next 20 years, they're extremely well positioned.”
Schwartz: Gen Z differs from Millennials by prioritizing fun at work
“People are making a lot of money by making funny memes, and like, that's a complete shift of, like, value creation, and I think the Gen Z's all over that, and they must bring fun into work, and that is, I think, the key difference of what millennials versus Ge…”
Parr: Middle America moms are a more profitable influencer demographic than Gen Z
“Middle America moms, who's their following, so much more profitable, profitable than like comedy, like doing comedy bits for like millennials or Gen Z, you know what I mean?”
Muccio: Buyers were actually middle-aged suburbanites, not targeted millennials
“While they were busy trying to grab millennials, the people who were actually buying Sudden Coffee were middle-aged suburbanites.”
Salhi: Millennials buy vinyl because digital music lacks tangibility
“Millennials are buying vinyls like crazy. Why? Because they never see and touch the content they have and they love.”
Manus: Millennials avoid physical possessions to invest in experiences
“One of the mentalities of millennials is that they don't want to have things, okay? They're trying to get rid of their things. So they're investing more in experiences. Everybody knows that it's not, right? So because one of the reasons is they travel around a…”
Manus: Millennials buy vinyl for audio quality, not tangibility
“That's not true, because if you ask millennials, the millennials that are buying the vinyls are actually buying them for the quality. Because millennials are more music-centric than ever, than any general, you know.”
Chapman: Millennials prefer less profitable table games over dying slot machines
“I know the casinos have a huge problem with millennials and millennials prefer table games, but the table games aren't generally as profitable, and the slots are, used to be the bread and butter of the casinos, and they're sort of dying out, right?”
Novoselsky: 75% of buyers will be Millennials or Gen Z by 2025
“By next year, literally in three months, 75% of all buyers will be either Millennials or Gen Z.”
Dubois: Gen Z and millennials will not spend a decade mastering factory equipment
“So Gen Z, millennials, these are folks who really are not interested in spending the next 10 years of their life learning how to run this equipment or maintain this equipment in these factories.”
Haidt: Millennials had in-person childhoods on flip phones unlike Gen Z
“The difference between the millennials and Gen Z is that the millennials went through puberty on flip phones and they actually, and they used those phones to meet up with each other, and they saw each other, and they got together in person, they made eye conta…”
Kamath: Indian Gen Z is drinking less alcohol than Millennials
“The data I'm accessing today is we typically tend to mimic the West in terms of consumption patterns in India. And the fact that the Gen Z are drinking lesser than millennials is something which is of a worry to me.”
Courtney: Nostalgia businesses succeed by selling comfort, not original creativity
“It's not about making like an amazing new creative thing. It's like, how do you bring back that sense of comfort to the millennials who just crave that sense of like, oh man, that was such a cool thing.”
Courtney: Millennial gaming nostalgia podcasts are a massive untapped market
“I think there's a Game Boys to Men for millennials talking about Halo, Silent Hill II, Metal Gear Solid.”
Horowitz: Gen Z is earning more than Millennials did
“Gen Z is making more than millennials which is very interesting because that hasn't, you know, like that's a reversal of trend.”
Brown: More Gen Z converted to Christianity than Millennials or prior generation
“Statistically, there are more Gen Z's that have converted to Christianity than there have been Millennials and the prior generation.”
Arndt: Millennials and Gen Z Expect Different Policy Due to Scarring
“People who are, say, under 45 today, millennial and Gen Z, really have a very different lived experience, partly because of how old they were when the financial crisis happened, and what sort of jobs they got, what that felt like for them, whether they could a…”
Guo: 50% of millennials and 70% of Gen Z watch anime
“If you look at the stats, I think something like 50% of millennials, and now, like, 70% of Gen Z watch anime, and so, like, more and more young people are watching, converting to the medium”
Brody: Generational demographics are marketing fiction except for the pre-iPhone divide
“Demography is made up nonsense that isn't true. And I think it's often done to sell consulting services and to make marketing seem like they're creating generations. The truth is, I don't really believe that with one exception, which I'll come back to, that th…”
McRaven: Millennials and Gen Z are not soft, entitled snowflakes
“I'm the biggest fan of the millennials and the Gen Z that you'll ever meet. And that surprises a lot of people because there is this narrative out there that the millennials and the Gen Z are these soft, entitled little snowflakes. Well, I'm quick to point out…”
Stebbings: 45% of Millennials Use TikTok Over Google for Search
“I saw an unbelievable stat, which is like, 45% of millennials use TikTok instead of Google as their primary search engine.”
Stebbings: 45% of millennials use TikTok over Google for search
“I saw an unbelievable stat, which is like, 45% of millennials use TikTok instead of Google as their primary search engine.”
Stebbings: Millennials are entitled, arrogant, and the worst employees
“I think they are. I think they are entitled. I think they want too much money. I think they are arrogant and egotistical. I don't think they actually contemplate the challenges that their manager goes through most of the time, and I think it's appalling.”
Isenberg: Explicitly marketing products as 'for Gen Z' never works
“When I go to websites where it's like, Hey, it's this product for Gen Z or it's this product for millennials. Like that never works. Like you can't say it's for that person.”
Samuels: Millennials Were Raised as 'Mini Consultants' Expecting Workplace Inclusion
“Millennials were raised as mini consultants to their parents. Parents would say, where do you want to go on vacation this year? What should we have for dinner tonight? And they want to be part of every decision. They want to be involved.”
Chris Voss: Generational differences only apply to average performers, not elite talent
“Top performers are all alike across the generations.
It doesn't matter what generation they're a part of.
The top one to five percent, they're all curious, they're all ambitious, they're all learners.
When you start talking about difference in generations, you…”
Sokhenko: Millennials Buy Based on Data While Gen Z Buys Emotionally
“Millennials are more likely to analyze like data analytics. I mean, numbers, right. And they need more time to analyze. If we talk about Gen Z, they are more about emotional marketing and like emotional purchases.”
Hertz: One in five millennials has zero friends
“One in five millennials Don't have a single friend.”
Cohen: Marketers cannot effectively reach millennial audiences on Facebook
“If you want to reach millennials, for example, you're not going to be on Facebook.”
Corrente: Millennials Held Fewer Credit Cards Than Prior Generations Post-2008
“It happened after 2008. You could see how millennials Had less credit cards than the previous generation, because they saw what their parents went through, right?”
Buhrdorf estimates over half of millennials operate a side gig
“That over half of the millennials, you know, have a side gig going on, and this is part of that, you know, that side gig going on, and, you know, the pandemic has certainly accelerated the adoption of these more efficient tools to get a business up and running…”
Stein: 37% more millennial Betterment users deposited than withdrew
“For millennials, the most interesting thing is that for millennials, it was 37% more were putting ad hoc money in than withdrawing.”
Yanowitz: Generational wealth transfer of trillions will heavily benefit Bitcoin
“Plus you've got a massive transference of wealth of trillions of dollars going from old folks to millennials.
And we know one thing, which is millennials love Bitcoin.”
Hefetz: Millennial homeownership rate sits at around 37%
“So this chart is the rate of home ownership on a constant age basis, and what you can see is that millennials today have a home ownership rate of about 37%.”
Strange: Only 28% of Millennials and Gen Z trust their banks
“If you're part of the millennial or Gen Z generation who saw your parents go through the financial crisis, 28% trust their banks to be fair and honest.”
Managers use generational stereotypes as lazy excuses for poor management
“I think most managers really struggle to be good at their jobs. To be a good clarity manager, really hard especially in the midst of a lot of unpredictable change. And so, when stuff starts going squirrelly on you, you're gonna reach for any convenient narrati…”
Haidt: Millennials escaped social media harm due to later brain development
“When the millennials got social media in college or later, they weren't damaged by it. There's no sign that millennials had a crisis of mental health, because their social nature was largely, their brains were mostly developed.”
Chen: Gaming will be the primary entertainment medium for new adults
“You're gonna start getting you know, a really interesting group of adults who, ah, they, their primary form of entertainment by hours through their, the, you know, all of growing up, all of, you know, getting into their twenties is gonna be gaming, not all, al…”
Wolfe Herd: Dating Apps Had Never Successfully Marketed to Millennials Before Tinder
“Where we went in a very unique direction was marketing it to millennials, and I just don't think that had ever been done in a successful way.”
Prosek: Gen Z will be grittier and stick to jobs more than Millennials
“Gen Z was raised predominantly by Gen X, so apparently the Gen Z's are going to be very gritty and tough and stick in their jobs because they were told not everyone gets a prize, and you may not always win”
Prosek: Millennials will quit without a safety net over misaligned values
“They are so brave, meaning if they don't like what you stand for and it doesn't align with their beliefs, they just walk out. And they walk out with no safety net.”
Levin: 85% of millennials want value-aligned investing
“85% of millennials want to invest in companies that align with their values, right? It's not going away.”
Lee: Millennials are top ground beef consumers and driving food trends
“The millennial is the largest consumer in my business of ground beef, but they're also the ones that are setting trends, and the way they're setting them is not the way many of us mass marketers serve them.”
Lee: Millennials Are the Largest Demographic of US Burger Consumers
“The millennial who is determining food trends, who uses social media, who, by the way, is the largest consumer of burgers in the US”
Strange: Millennials trust tech giants more than traditional banks
“There's definitely a lot around the millennial generation and how, you know, they hate going to their banks more than they hate going to the dentist. They would actually trust Apple, Google, name your tech Institute more than banks.”
Burbidge: Nearly 80% of millennials trust tech giants over banks
“Certainly more than 50, I think it was close to 80% of millennials trust the brands, you know, Facebook or Google. Or Apple, I think was the top of the pile, much more than their banks.”
Oprah Winfrey: Pew research shows two-thirds of millennials lack belief
“According to the Pew studies, there are like two-thirds of millennials who don't believe in anything.”
Reichert: Digital-Native Millennials Enter Public Sector to Modernize Tech
“I think there's a rising group of millennials and people who are technology natives who are now entering the public sector and looking at how they can bring their expectations and knowledge of how to use technology into their roles there, and also as citizens.”
Katie Haun cites study claiming one in three millennials prefers cryptocurrency
“There was a study I saw and I can't cite you the source, but it said that one out of three And this is in the United States. One out of three millennials would rather own Bitcoin or cryptocurrencies than stocks.”
Cowen: Millennials face a high risk of impoverished retirements
“It's much harder for millennials to save, and I fear they will have impoverished retirements. Especially since the fiscal budget on the federal side is problematic as well.”
Millennial music festival attendance doubled between 2014 and 2018
“When we looked at it, we saw that almost 30% of millennials attended a music festival in the past 12 months compared to half of that in 2014.”
Fukuyama: Millennials require instant workplace recognition like social media feedback
“Recently, especially a lot of millennial are so used to post on Snapchat, Instagram, and once you do it, five seconds later, they get likes or comments. So that type of instant recognition is getting so important, but that's what they require in the workforce …”
Tung: Gen Z and millennial consumer behaviors are converging globally
“There's a lot of similarity between a Gen Z consumer and a millennial consumer in the U.S. With China. And we're seeing similar users coming up in India, Indonesia, Brazil, Eastern Europe, Western Europe as well.”
Von Tobel: Traditional Bank Branch Hours Were Irrelevant to Millennials
“Banks at the time had these stupid ads on TV that were like, we're open on Saturdays from, like, 11 to two, and you were like, what? Like, that's so irrelevant for a young person who doesn't even want to walk to a bank.”
Wolfe Herd: Tinder succeeded by uniquely marketing dating to millennials
“I think where we went in a very unique direction was marketing it to millennials, and I just don't think that had ever been done in a successful way.”