Blue: Millennials Make Up Close to 60% of B2B Buyers
David Blue · Why B2B Companies Moving Reps Off Repeat Orders Are Winning · Sep 23, 2025 · at 2:45
Saltbox founder David Blue discusses demographic shifts driving the modernization of B2B commerce and purchasing.
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“It's close to 60% of B to B buyers are now millennials”
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“What we're seeing in, in a lot of those long tail customers is let's move all of those to digital, or let's even move all of the, you know, the high volume, low touch historical buyers to a hundred percent digital, because then our sales reps can make it go fi…”
Blue: AI Will Eventually Build AI Capabilities, But It Remains Far Off
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Blue: Saltbox Requires Six Months of Full Billable Utilization to Hire
“Our philosophy is we want to see line of sight to at least six plus months of full utilization, meaning, you know, 40 hours a week billable time in the future to feel confident that we are going to pull the trigger on, on a full-time hire for that role.”