Blue: Digital Self-Service Will Be the Only Way B2B Wins Buyers
David Blue · Why B2B Companies Moving Reps Off Repeat Orders Are Winning · Sep 23, 2025 · at 4:27
Saltbox founder David Blue explains why changing demographics require B2B companies to prioritize digital self-service over traditional sales approaches.
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“Self-service and digital is going to win the day when it comes to how buyers want to buy, because buyers continue to get younger. Buyers continue to get busier and digital and seamless buying experiences online. Are going to be the only way that B to B organizations are going to win that buyer over.”
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