Wolfe Herd: Dating Apps Had Never Successfully Marketed to Millennials Before Tinder
Whitney Wolfe Herd · Bumble: Whitney Wolfe (2017) · Apr 22, 2019 · at 8:32
Bumble founder Whitney Wolfe Herd explains how Tinder differentiated its go-to-market strategy from incumbent platforms like Match.com.
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“Where we went in a very unique direction was marketing it to millennials, and I just don't think that had ever been done in a successful way.”
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