Brody: Generational demographics are marketing fiction except for the pre-iPhone divide
Leonard Brody · The magic customer · Oct 15, 2023 · at 21:39
Leonard Brody, co-founder of venture studio Caravan, speaks with Toni Cowan-Brown and Benedict Evans about generational differences in consumer purchasing funnels.
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“Demography is made up nonsense that isn't true. And I think it's often done to sell consulting services and to make marketing seem like they're creating generations. The truth is, I don't really believe that with one exception, which I'll come back to, that there's much difference between Gen X and Gen Y. I don't think there's a ton of difference between the millennials and Gen Y. Like, it's just, Being young has different meaning in one context, which is in the pre- and post-digital era. That's the only demarcation, in my view, that's real.”
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