iPhone
also referred to as: iphones
includes iPhone 15, iPhone 4, iPhone 5, iPhone X
20 statements across 16 episodes · 8 bullish · 4 bearish · 2 people on the record · first statement Oct 19, 2020 by Benedict Evans · said 313 times in 69 episodes since 2020 · across every show →
Mentions by year, the whole family
brought up most by Benedict Evans (297), Toni Cowan-Brown (11), Leonard Brody (2), Jay Goldberg (2), Bernadette Kevins (1)
tap a year for its mentions
2026 14 mentions in 4 episodes 4 per episode
2025 27 mentions in 4 episodes 7 per episode
2024 17 mentions in 5 episodes 3 per episode
2023 74 mentions in 14 episodes 5 per episode
2022 46 mentions in 16 episodes 3 per episode
2021 89 mentions in 18 episodes 5 per episode
2020 46 mentions in 8 episodes 6 per episode
- The paradox of Apple
- What the Apple and Facebook events tell us about their product cycles
- What comes next?
- How do you destroy a tech monopoly?
- Slack, Salesforce and the future of work
- The acceleration of ecommerce habits
- Amazon and eCommerce
- Is Europe a market?
- every mention in 2020, scene by scene →
Everything said about iPhone, oldest first
Oct 19, 2020 bullish
Apple's custom silicon is likely 25% better than rival chips
“Apple now makes the, what's called the SAC, so the system on a chip, basically the CPU inside an iPhone and an iPad. While they design it themselves, it's manufactured for them by TSMC. That's probably 25% better than any other chip on the market.”
Oct 19, 2020 positive
Nov 16, 2020 positive
Nov 16, 2020 positive
Jan 17, 2021 neutral
Jun 14, 2021 positive
Evans: Privacy branding is vital for Apple's future glasses and cars
“Having privacy, being the privacy company is a huge strategic asset for a large class of the kind of car products that they want to build, because those are products where privacy is actually much more material than it is even on the iPhone.”
Jun 14, 2021 neutral
Evans: iOS attack surface dwarfs Mac with one billion active devices
“There's, say, a hundred million Macs out there, and most people don't really install software on their Macs. They've got the software it came with, they installed Zoom, and maybe Office, or maybe Photoshop, and that's kind of it... Nobody is installing five ap…”
Sep 20, 2021 negative
Nov 15, 2021 positive
May 16, 2022 bullish
Evans: Winning VR/AR platforms will be open ecosystems like iPhone
“The ones that will win will be ones that are open platforms in the way that the iPhone was an open platform. And I do mean deliberately to say the iPhone is an open platform. It has millions of apps and billions of downloads. It's an open platform. That's what…”
May 30, 2022 neutral
Evans: Allowing Alternative App Store Payments Wouldn't Break iPhone
“If Apple let every app sign up alternative payment methods inside of their app on the iPhone. It would be annoying, and, you know, there would be some trade-offs around security and privacy, and you can also argue whether anyone would actually do it, which is …”
May 30, 2022 negative
Evans: Mandating USB-C for iPhone Is Dumb and Doesn't Help Environment
“If they have to replace the lightning port and the iPhone with USB-C. It's dumb. It doesn't actually help the environment. It's annoying. It's probably a less good port than the lightning port Apple uses. It's certainly a bit bigger. But like, guess what? Like…”
Jul 25, 2022
Feb 12, 2023 neutral
Mar 12, 2023
Apr 2, 2023
Apr 16, 2023 neutral
Evans: Meta spends billions inventing tech, unlike Apple's original off-the-shelf iPhone
“Meta is spending tens of billions of dollars every year on all of that Moore's law, because where Apple could basically sit on top of an awful lot of technology that already existed, like they didn't need to create ARM from scratch. They didn't need to invent …”
Jun 5, 2023 positive
Evans: Vision Pro mirrors iPhone as an unspecific piece of glass
“There's kind of comparison with the iPad, the iPhone here, which is that I used to say the iPhone is just a piece of glass and it can become anything. It's part of getting rid of the buttons is it became totally unspecific. It's just a piece of glass that coul…”
Oct 15, 2023 negative
Brody: Generational demographics are marketing fiction except for the pre-iPhone divide
“Demography is made up nonsense that isn't true. And I think it's often done to sell consulting services and to make marketing seem like they're creating generations. The truth is, I don't really believe that with one exception, which I'll come back to, that th…”