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Leonard Brody

5 statements across 1 episodes · 2 bullish · 2 bearish · 1 people on the record · first statement Oct 15, 2023 by Leonard Brody · across every show →

On the record as a speaker too: Leonard Brody's record, appearances and statements → this page counts the times other people say the name.

Everything said about Leonard Brody, oldest first

Oct 15, 2023 positive
Insight
Brody: Price-driven brands require value-driven narrative even in down markets
“Even in a downward market, There is a narrative required for even price-driven brands. You know, like, you have to have a value-driven story. Value meaning not price-related, but the value of the brand.”
Leonard Brody Oct 15, 2023 ▶ 19:14 The magic customer
Oct 15, 2023 negative
Assertion Not checkable as stated
Brody: Proprietary smart shower data proves the EPA's shower estimates are wrong
“Like, the EPA has been telling Americans that The shower, average shower length in the United States is eight minutes. We know that's not true anymore. Like, we actually know what the number is.”
Leonard Brody Oct 15, 2023 ▶ 57:48 The magic customer
Oct 15, 2023 negative
Opinion
Brody: Generational demographics are marketing fiction except for the pre-iPhone divide
“Demography is made up nonsense that isn't true. And I think it's often done to sell consulting services and to make marketing seem like they're creating generations. The truth is, I don't really believe that with one exception, which I'll come back to, that th…”
Leonard Brody Oct 15, 2023 ▶ 21:39 The magic customer
Oct 15, 2023 positive
Prediction Not checkable as stated
Brody: Winning consumer brands will capture small rooms within big opportunities
“And I think at the end of the day, those will be the brands that win, the ones that can actually capture small rooms in big opportunities and create really, really interesting communities and nexus to the customer and nexus to the Artist to the mission to the …”
Leonard Brody Oct 15, 2023 ▶ 33:40 The magic customer
Oct 15, 2023
Insight
Brody: Starting a brand hinges on awareness, feedback loops, and noise
“The two things that are complex now when you start a brand, it's audience, it's customer awareness, customer feedback loops, and spend on marketing, like cutting through the noise. Those are your three most difficult pieces.”
Leonard Brody Oct 15, 2023 ▶ 46:05 The magic customer
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