Brody: Selling solely to a celebrity fanbase cannot create an exitable business
Leonard Brody · The magic customer · Oct 15, 2023 · at 9:39
Leonard Brody, co-founder of venture studio Caravan, explains why talent-driven brands fail if the product lacks broader market demand beyond existing fans.
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“And then there's a third factor, which is the product has to be good. Because if you're building a product that the world doesn't need, doesn't matter if it's authentic, doesn't matter if the, you know, inevitably your audience will dry it. You know, you'll, you'll, you'll sell everything to the fan base, but that does not make A exitable business.”
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