Zachary Rischitelli

Founder and Managing Director, Real FiG Advertising + Marketing · 1 appearance on the record.

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founderexecutive

Zachary Rischitelli founded the Denver-based digital marketing agency Real FiG Advertising + Marketing in 2009 after working in agency sales. He focuses on client retention, ethical client-agency relationships, and agency growth through strategic acquisitions.

6statements → 5claims → 2claims resolved → 3.67/5average certainty → 2.17/5average debate potential →

1 supported 0 partly supported 1 contradicted 3 not checkable as stated how the 5 claims stand · each chip opens the sources

2 predictions · 3 assertions · 1 opinion · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 2 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Zachary argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Prediction Held up

Rischitelli: AI Platforms Like ChatGPT Will Implement Advertising Models Soon

“Because there's gotta be a, you know there's gonna be an ad model here very, very soon. They're already testing it out.”

Zachary Rischitelli May 26, 2026 ▶ 25:34 Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

Their most notable contradicted claim

Assertion Contradicted

Rischitelli: Meta Collects Smart Glasses Data Regardless of User Consent Settings

“Whether you are sending it to Meta or not, Meta's getting that information.”

Zachary Rischitelli May 26, 2026 ▶ 16:29 Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Zachary Rischitelli on measured tape to publish a rate. This says nothing about how they speak.

What they said6 Episodes1

Everything Zachary Rischitelli said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Contradicted

Rischitelli: Meta Collects Smart Glasses Data Regardless of User Consent Settings

“Whether you are sending it to Meta or not, Meta's getting that information.”

Zachary Rischitelli May 26, 2026 ▶ 16:29 Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

Prediction Not checkable as stated

Rischitelli: AI Will Eliminate More Jobs Than It Can Create

“But this one I believe is going to be so significant that the volume of new work that comes out of this new technology, I don't think it's gonna be there to replace the work that it dissipates.”

Zachary Rischitelli May 26, 2026 ▶ 28:04 Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

Opinion

Rischitelli: AI is not good at creativity or valuable content

“It is not great at being creative. It's not great at being creating valuable content.”

Zachary Rischitelli May 26, 2026 ▶ 19:55 Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

Prediction Held up

Rischitelli: AI Platforms Like ChatGPT Will Implement Advertising Models Soon

“Because there's gotta be a, you know there's gonna be an ad model here very, very soon. They're already testing it out.”

Zachary Rischitelli May 26, 2026 ▶ 25:34 Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

Assertion Not checkable as stated

Rischitelli: Agency Has Kept Retainer Clients for 16 Years via Networking

“We've picked up retainer clients that are retainers to this day, you know, 16 years, you know, after they signed on through building those personal relationships seeing people on a regular basis building a connection spending the time and energy to get to know…”

Zachary Rischitelli May 26, 2026 ▶ 1:02 Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

Assertion Not checkable as stated

Rischitelli: Millennials Attend In-Person Networking More as They Reach Senior Roles

“I would say millennial for sure, especially as I think they've moved, you know, up in the, you know, in the age bracket and the career seniority to be more, you know, potentially their own entrepreneurs or business owners or you know, people in more influentia…”

Zachary Rischitelli May 26, 2026 ▶ 3:15 Who Are We Marketing to When 90% of White Collar Jobs Are Gone?

Appearances (1)