Jira

“Because I have been on the developer side, I exactly know developer doesn't want to go out of Slack. Developer doesn't want to go out of Jira, right? And they hate the tools that security people tell.”

“A lot of knowledge work that's related to intermediate tasks, like people operating in Excel and JIRA. That's just not gonna be differentiated. The workflows are very common. And I think that we may not use a lot of tools like that in five to 10 years, so this…”

“I think the hardest thing we've done is reprogram, not stem cells, but scientists to work in things like JIRA and Smartsheets, like traditional software, like things”

“A lot of their revenue is still developer focused, which, where I think the seat is under assault, a permanent, permanent assault, the seat is.”

“I don't think any chance an agent is going to use Can that I don't think any, there's any chance an agent is going to use Jira or Confluence unless it's forced to, like it has no need for these products.”

“There's one agent called Cody, which is like, basically like a frontend engineer that we have that can literally turn a Jira ticket into perfect code that just, it's, you know, sets for an engineer to review and merge, and like, it's autonomously just working …”

“There are a lot of things where we choose not to use MCP because we want to add more high touch to quality. I think search and agentic find is like the largest instance of that, where we have slack and linear and JIRA search and notion that is not using necess…”

“So what they did is they built their own simulation of Slack and Jira and Okta and all of this software they were integrating with. And the way they did that is they basically took the API documentation for the public APIs for Slack and the client libraries, t…”

“Linear is a great product. It's starting to beat Jira in a lot of ways because of their design decisions and their focus on an ICP, by the way, laser focus on that. And it's the user, not the buyer, which is super interesting.”

“Atlassian got incredibly successful selling JIRA and other products for five bucks a month with discounts to folks at companies. Now folks will spend 400 dollars, in some cases, 5000 dollars on cursor. That's why it goes to a billion.”

“As far away. Like, it's not months away. It's not even a couple of years away. AI today can't do a lot for you beyond, say, research, copywriting, and maybe some basic content production, but it'll do more and more, and fast.”

“It would have been very easy to start with an IT ticketing system and you could make it much better UX than Jira and ServiceNow. And you could try to sell that. We didn't think that that was really going to be the difference maker. We said, if we can build an …”

“Over the last year, we built our own JIRA-like product internally.”

“And so, MCP enables the second kind of integrations, which is like you could turn any sort of smart software into an extensible thing so that as a user, you could say, hey, I want my specific software like cursor to connect with Jira, right? Because Jira is wh…”

“Like, I think this market is like weird where you have this incumbent and I think people just assume it's the thing. It's like, it's always been there. It's always going to be there. And so it's a little bit like the floors in the building. It's like, you don'…”

“Obviously there's been companies, other companies doing project management and stuff, but No one has really focused on the engineering use case that well, I think, and haven't been able to get to the scale where, where like GRI is.”

“How this is going to work, if you fast forward, you know, one, two, five years, whatever, like PMs are, they're going to be writing quote unquote, instead of just writing a Jira ticket and waiting for a developer to do it. The developers are going to be able t…”

“I would say talk to this thing like you do a linear ticket or a G or a ticket. That, that would be my advice is like in our order and talk to this, like you would like, you're talking to one of the developers on your team. Right. And what that means is be spec…”

“And one of the questions asked was, what tool do you wish you could switch to if your IT department allowed you to? The number one answer by far is, people want to switch from JIRA to linear.”

“An ideal AI agent is one that, that I think is observing and naturally in all the sort of like core flows of information and core flows of context that you are in digitally. So, you know, it's in all your Slack threads. It's only your email threads that like, …”

“And I would say the thing that. We still really needed a person for was deciding how to break up this really, really big change into those stories. Like what is the logical way to split it up engineering wise, which my team lead did. But once you have that, li…”

“My hunch is at some point when they grow large enough, not the not linear, but the companies and they need more processes, they will have to sort of move up. Like people move from HubSpot to Salesforce”

“They are killing Trello. They're killing Jira. They're going to replace those in even large enterprises as well, and they didn't have to build the craziest, most advanced stuff.”

“Atlassian was successful with a playbook, and the playbook was, we've got people in, like developers or tech or IT, they choose Atlassian apps, they love them, they start to recommend them to people in the business, and we start to see adoption, like bottom-up…”

“So we divided the team into these smaller groups, the peer feedback groups. And the idea is that they meet every two weeks or so. Somebody brings something that's in a pretty rough draft that they want to get reviewed, and then everyone's expected to get feedb…”

“Jira is also a platform as well as just, you know, Jira software, the product. There's actually four different products on top of it.”

“What we put into place is something we called fight club... It's 30 minutes every week, and it's just for myself, my engineering, and my design leader, and we get together, and we know that we're going in there to have a conflict.”

“If I think about certain dev ops tools, think about like a data dog or the infrastructure layer, the PLG traction Directly leads to an enterprise deal, right? A small team of engineers evaluate the products. They decide Datadog is the right product to go with.…”

“I think a lot of companies are trying to be like the better version of Jira. To me, that's like being the better version of Salesforce. It's going to be really hard to do and replace.”

“And, like, JIRA does not work for that, right? You need a portfolio tool to be able to roll that up Into something that makes sense.”

“We're never going to be as simple as something that, you know, has built from scratch for a five person team.”

“Jira is not built for building greatness. You can use it that way. But fundamentally it's about someone who's trying to create a sense of control and a sense of predictability over it while at the same time actually asking to be surprised.”

“I think there are a lot of really interesting ideas that are floating around now from, I think the more obvious like search or to the very fun, like, okay, well, if you just had like, you know, AI Elah, the junior developer that takes any JIRA ticket or shortc…”

“The only place I care about unification is one on the quarterly planning process and two, like everything does need in fact to be in Jira because otherwise you can't rationalize about what's actually getting done and not.”

“Whiteboards were the number one most uploaded asset in Jira forever because people all get together and they write their ideas on a whiteboard and then they need to like remember it and iterate on it.”

“Smaller teams, especially folks that are ideating, right, when you haven't landed on what you're going to build yet , I think Trello is a great product for that, for pulling ideas, for prioritizing them, for tracking how we're progressing through, like, disco…”

“In 2012, the most expensive thing you could buy from Atlassian was 8000 dollars. An unlimited license, unlimited users on Jira was 8000 bucks a year with a 4000 dollar renewal, right?”

“So we already listed on Slack marketplace. We also got listed on Jira marketplace. Listen, they added QuickBooks and Zero marketplace. We get some organic audience from there.”

“We know if a Jira customer installs more than two apps into their Jira instance, their retention rates go through the roof.”

“In a feature team, the product manager is basically there to herd the cats to get it now. And that's non-trivial, but they need to get stuff organized. They need to get stuff gathered. These requirements, you need to document them in whatever tool you're using…”

“So in the large enterprises where they actually have these incumbent tools, we have to sit next to it. We have to do two-way syncs with them. We have to handshake, make sure that we don't go and disrupt what they've actually invested in.”

“That alone, if you can just converge product managers and developers in one system so that PMs are not planning in a planning tool, the moment they come out of that offsite of planning, it's still. And then real work is happening in someplace else, whether it'…”

“So what we did is we developed cloud browsers. Those are essential elements that allow you to bring any tool that you already use, things like Google Docs and Figma and Trello and Jira, and they become immediately collaborative. Even the regular website become…”

“Because we're in a world where we basically don't have PMs, there's so many decisions and bits of ownership that engineering is required to take control of. We don't have JIRA. No one writes tickets.”

“We are the only company in the world, probably, at least I don't know anyone else, who connects system to collaboration sources like Microsoft Teams, Select, Jira, GitHub, and other collaboration circles.”

“80% of our current customers have switched from tools like Asana, Trello, Monday, ClickUp you name them, Jira, Trello.”

“If they do get access to that and it does solve a problem, it means that both the core product is more valuable to them. And the core product from a retention perspective is even stickier because you've got JIRA and then you have three or four things that are …”

“We added a second products really early in the company's life cycle. That was a very unconventional and risky choice. But I think if I look back, had we not done that, we probably would be a very different company. Who knows? Like if we were just the Jira comp…”

“I've been working towards moving my team from GitLab to Jira because of the project management functionality that GitLab lacks”

“It turns out there's way more non-software developers in a company to sell to than there are software developers, but this is still a great sort of entry into the company, if you like.”

“So the theory would be, no, it'll be in Slack. And Slack will then link you out to the Evernote or the Salesforce or the Jira or whatever the underlying tool that's the storing that is. So it's like your universal substrate for sharing and communicating and fi…”

“If you think about what Trello is, you know, sort of like a digital whiteboard where you can kind of rearrange cards on it. And at one end of the opposite spectrum is, is Jira, a product of ours that is very structured. To manage collaborative project tracking…”

“We also see our customers, people that used to use Jira, people that are in the marketing team that want to update just some copy on a website, they're increasingly moving to something like GitHub, and they're also giving us feature requests specifically for t…”

“The main differentiator between the different churn cohorts is actually the integration plugged in.”

“The transactional workflows that we have in other systems, Salesforce, Jira, Asana, those aren't going away, and a lot of mistakes get made when people discuss something and they consider the work done on email or Slack, and it doesn't get back into those othe…”