Cannon-Brookes says developer tools provide an entry point to larger enterprise markets
Mike Cannon-Brookes · Atlassian: Mike Cannon-Brookes and Scott Farquhar · Feb 8, 2021 · at 32:09
Mike Cannon-Brookes, co-founder of Atlassian, reflects on how Jira expanded from software engineering teams to other corporate departments.
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“It turns out there's way more non-software developers in a company to sell to than there are software developers, but this is still a great sort of entry into the company, if you like.”
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