Crusson: Atlassian bet HipChat could expand from tech teams into business
Tanguy Crusson · Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery) · Jun 16, 2024 · at 22:18
Tanguy Crusson, product lead at Atlassian, reflects on the strategic assumptions behind Atlassian's failed attempt to compete in enterprise chat with HipChat against Slack.
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“Atlassian was successful with a playbook, and the playbook was, we've got people in, like developers or tech or IT, they choose Atlassian apps, they love them, they start to recommend them to people in the business, and we start to see adoption, like bottom-up adoption across the company before people decide to standardize on Atlassian. And we made the bet that we can apply this playbook to this market, which is basically we can, from people who use Jira, introduce HipChat, and then people would go into HipChat first in in tech teams, and then it will expand into business teams, and it will go world to world basically from that.”
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