Bakshi predicts Hampi will experience a major tourism boom
“I think one still destination is Hampi. I think that will boom for sure. Like the architecture, the culture is amazing also because the Gen Z's are getting so much into cultural tourism, right? Hampi would blow up for sure.”
Bakshi: Gen Z finances travel with credit and EMIs, unlike millennials
“Because millennials, they saved, and then they spent on the travel. Gen Z's are like, give me AMI options. Give me like, tell me if I can pay via credit cards. They don't care about money. They feel it's an investment.”
Bakshi: Gen Z is embracing spiritual travel while older generations seek leisure
“You would expect a Gen Z to come and say that, okay, I want to go to Goa and do all that. Of course, Gen Z's would come and say that, but they are also interested in spiritual travel. Wherein, The parents, they're done with it. They've been doing it all their …”
Tokmak: Gen Z job candidates obsess over a permanent underclass mentality
“I see, especially Gen Z in these days when I'm, you know, looking at hiring, obsessed with this permanent underclass mentality. If I don't make my money in the next 18 months, or if I don't learn everything in the world in the next six months, then I am foreve…”
Juneja: Gen Z supplement buyers prioritize attractive branding and flavors over price
“Cost is not the most important thing in this Gen Z crowd. I mean, for example, this youth, where if somebody is concerned about his health, he wants a flavor, he wants a good looking, ah, tablet, capsules. I mean, see point is not, ah, bringing the same thing …”
Söderström: Gen Z users value nearly 90% of time spent on Spotify
“We were actually the lowest regret content sort of on the internet in terms of the platforms we asked for, or if you flip it around some of the time most well spent on the internet with, you know, Gen Z saying that they value almost almost 90% of the time they…”
Tripathi: Gen Z attention is bimodal, offering either two seconds or everything
“The way the younger generation is, the way Gen Z, younger millennials are, They either give you nothing or they give you everything. So, which means they'll give you just two seconds and just swipe up. Right. Or if they like your series, they'll binge watch, t…”
Parr: Gen Z is the first generation since 1800 with declining IQ
“Starting in 2010, They noticed a decline, and this isn't just in America. It's in Norway. They noticed there's a bunch of different countries. I think 80 different countries have actually studied the same thing. This isn't just an American thing. But starting …”
Hartz: 98% of Gen Z want real-life brand connections
“Our own research shows that pretty much every Gen Z-er, 98% says that they want to extend their relationship with a product or a story that they love in real life.”
Only 23% of Gen Z consider the NFL their favorite sport
“And if you look at the data, US adults as a whole, 33% say the NFL is their favorite professional sports league. But if you look at Gen Z, only 23% of Gen Z say That the NFL is their favorite professional sport, so 10 points less than the broader population, a…”
Housel: Older Generations Inevitably Criticize Twenty-Year-Olds Across Every Historical Era
“I think the truth is no matter the generation, no generation handles their twenties with a lot of grace and dignity. It's a very difficult period because you're still trying to figure out who you are. You are technically an adult. You are technically on your o…”
Stephens: Gen Z Men Attend Church More Than Women For First Time
“You know, there's a lot of surveys that show that for the first time in modern civilization, you have more women or more men in the most recent generation in Gen Z going to church than women. It's like that has never happened before.”
Stephens: Surveys show more Gen Z men attend church than women
“There's a lot of surveys that show that for the first time in modern civilization, more men in the most recent generation in Gen Z going to church than women. It's like that has never happened before.”
Manson: 25% of Gen Z has chosen to estrange a parent
“It's something like 20, 25% of Gen Z is like willingly chosen not to speak to at least one parent.”
Shivakumar: Brands targeting narrow age cohorts risk dying as customers age
“So if you target only for Gen Z's, they age, remember, in five, 10 years time. So you have to be relevant. Like we used to say, it's not about age, but do you, are you young at heart? That's what it is. You know, and if you are not able to straddle that as a b…”
Botsman: Gen Z trusts information based on emotion, not source credibility
“And the thing that has changed is that they are now forming opinions or arguments based on how they feel in that moment. It's not to do with what's being said or who's being said. It's based on how it makes them feel.”
Shantanu Deshpande: Gen Z skincare consumers are turning into 'Skinimalists'
“I think the Gen Z younger consumers are actually, what we are now starting to realize are Skinimalists.
Just give me what I need.
Don't give me extra.”
Shantanu Deshpande: Stress-relief skincare and magnesium roll-ons have exploded among Gen Z
“Another big trend in, in, in Gen Z, I think is also around stress management.
So skincare, like skinification of hair, for example, or skincare that helps you sleep better is hugely like magnesium roll-ons are like exploded.
Helps you sleep better.”
Puri: Robinhood is prime beneficiary of generational wealth transfer
“And it's basically this financial super app that Gen Z slash millennials are most comfortable with. And as the wealth transfer happens, they're going to be the beneficiary of that. So I think next 20 years, they're extremely well positioned.”
Sacks: Gen Z is becoming super conservative due to wokeness backlash
“I mean, if you look at the polling, this generation of kids are like super conservative because it's a big reaction to wokeness being shoved down their throats.”
Roy Lee: Gen Z lacks the ability to socialize and do deep work
“I mean, you could just tell, like, people don't know how to fucking socialize, and I feel like people don't know how to sit down and do hard, deep, meaningful work, and people don't know how to socialize and talk with each other, and everyone is so fucking, li…”
Hayes: Gen Z culture is driven by algorithms, not broadcast media
“There is this really distinct argot of Gen Z, but they're getting it all not from mass culture, but from basically algorithmic social media.”
Neistat: Gen Z adopting retro tech for individuality will continue
“And that's why we're seeing these sort of Gen Z types, you know, looking for older tech that's, that reflects more of who they are, more individuality. And I think that's a trend that we're going to see continue.”
Neistat: Gen Z's adoption of vintage tech aesthetics will continue
“And that's why we're seeing these sort of Gen Z types, you know, looking for older tech that's, that reflects more of who they are, more individuality. And I think that's a trend that we're going to see continue.”
Welch's survey finds only 2% of Gen Z hold employer-desired values
“I did a survey of 1500 hiring managers, and I asked, what values do you wanna, what values do you hire for among Gen Z? And I'm gonna tell you, only two percent had the values they wanted.”
Welch: 65% of Gen Z value self-care versus 0% of hiring managers
“Eudaimonia is the number one value for 65% of Gen Z, and in 1500 hiring managers over the age of 40 in corporate positions, exactly zero percent said they wanted eudaimonia as a top value.”
Companies will aggressively recruit the 2% of work-centric Gen Z, predicts Welch
“So I think what's actually gonna happen in corporate America largely is it's gonna be kind of a cage match for those two percent. They're gonna come find them younger and younger, like Stern, there are some Stern undergraduates who start getting offers in thei…”
Logan Ury: Gen Z daters want real-life romance but lack rejection resilience
“So I think we're having this issue with Gen Z where they don't necessarily want to be on apps. They want to be meeting people in real life, but they don't have The social skills to do it. And so there's this huge problem with the younger daters that I talked t…”
Hacker: Duolingo's viral social media presence required hiring Gen Z talent
“Dueling wouldn't be where it is today in terms of you know, our social media presence if we never hired from Gen Z.”
Metcalf: Student-facing EdTech software built for colleges first will fail
“The challenge in higher ed is that most people that have Ed tech companies, they build technology for the college first, and then they try to repurpose that technology for the students. And that's disastrous because Gen Z will absolutely eviscerate you, right?…”
Schwartz: Gen Z differs from Millennials by prioritizing fun at work
“People are making a lot of money by making funny memes, and like, that's a complete shift of, like, value creation, and I think the Gen Z's all over that, and they must bring fun into work, and that is, I think, the key difference of what millennials versus Ge…”
Logan Ury: Young generations lack rejection resilience needed in dating and life
“I am genuinely concerned that because of different societal factors, because of people who maybe lost out on some social skills during the pandemic, because of people who live a lot of their lives online, there is not that rejection resilience that many of us …”
Parr: Middle America moms are a more profitable influencer demographic than Gen Z
“Middle America moms, who's their following, so much more profitable, profitable than like comedy, like doing comedy bits for like millennials or Gen Z, you know what I mean?”
Diamond: Gen Z relies on unstructured notes until AI structures their schedules
“I think that with the calendar, they don't know they want a calendar. They use notes. They use reminders. Their time in their head is unstructured. Yet you can now structure it with AI.”
Coogan: Online earning opportunities make Gen Z founders more business-savvy
“I think there's basically the opportunity for really young people to make more money. It's just bigger than ever, and what that means in terms of business savvy is specifically like, You get to a certain point, you're gonna have to learn about taxes, lawyers, …”
Kantrowitz: Temu and Shein took 50% of Gen Z Black Friday spend
“I think we had some Black Friday statistics that we cited on the show this year, which is that those two retailers, Timu and Sheehan, made up about 50% of Gen Z's Black Friday purchasing.”
Friedberg: 57% of Gen Zers want to be influencers as primary career
“57% of Gen Zers want to be influencers as their primary career now.”
Novoselsky: 75% of buyers will be Millennials or Gen Z by 2025
“By next year, literally in three months, 75% of all buyers will be either Millennials or Gen Z.”
Novoselsky: 62% of Gen Z Employees Are Involved in Buying Decisions
“62% of Gen Z employees are involved in buying decisions today.”
Novoselsky: Google Search Usage Declined Nearly 30% Among Gen Z
“Over the last few generations, Google search has declined almost 30% from Gen Z, from Gen X to Gen Z.”
Novoselsky: 60% of B2B SaaS Buying Is Done Before Sales Contact
“60% of the process for buying B to B SaaS is done before a Gen Z person gets on the phone or talks to a sales rep.”
Novoselsky: Half of Gen Z Buyers Consume 13+ Pieces of Content Pre-Sales
“On average, 50% of them are consuming at least 13 pieces of content before they get on a phone with a sales rep.”
Novoselsky: Gen Z Is 50% Less Likely to Answer Cold Outreach
“They're a generation that is 50% less likely to answer any kind of cold emails and cold outreach.”
Novoselsky: Two-thirds of Gen Z buyers want digital purchases up to $50K
“Two out of three of these buyers want a fully digital experience to do their whole purchase, and that goes for 20 K ACV deals all the way up to 50.”
Novoselsky: Nearly 50% of Gen Z Use Ad Blockers and Distrust Ads
“They don't believe in traditional search. They also, almost 50% of them, have ad blockers. They view ads as the least authentic thing you can do.”
Tang: SHEIN expanded beyond Gen Z apparel to follow aging customers
“We had, ah, younger generation Gen Z as our main customers. Ah, they grew up, and then they get married, and now we have kids. They have houses, and now we have pets. Ah, and we have home goods, arts and crafts, and we have many.”
Schwartz: 63% of Gen Z uses TikTok for search
“So in the Google verdict, I think Google's said this before, 63% of Gen Z uses TikTok to search.”
Ben Goodwin: Gen Z traditional soda consumption dropped 60% over 10 years
“And over the last 10 years, there's been a 60% reduction in let's call it Gen Z, Gen Alpha traditional soda consumption.”
Weisbrot: Global Shift Coming Where Younger Generations Refuse to Work
“And I feel like there's a huge shift coming in the American and I think globally from these generations in which people just don't want to work.”
Dubois: Gen Z and millennials will not spend a decade mastering factory equipment
“So Gen Z, millennials, these are folks who really are not interested in spending the next 10 years of their life learning how to run this equipment or maintain this equipment in these factories.”
Markevics: Gen Z has a huge misconception about what startups actually do
“There's a huge gap, by the way, of what Gen Z think startups are and do and what startups actually are and what they actually do.”
Haidt: Millennials had in-person childhoods on flip phones unlike Gen Z
“The difference between the millennials and Gen Z is that the millennials went through puberty on flip phones and they actually, and they used those phones to meet up with each other, and they saw each other, and they got together in person, they made eye conta…”
Haidt: Gen Z is less ambitious, successful, happy, and competent
“They're less ambitious, they're less successful, they're less happy, they're less competent.”
Kamath: Indian Gen Z is drinking less alcohol than Millennials
“The data I'm accessing today is we typically tend to mimic the West in terms of consumption patterns in India. And the fact that the Gen Z are drinking lesser than millennials is something which is of a worry to me.”
Ellis: Gen Z trends like 'quiet quitting' harm career success
“I also don't think this like Gen Z movement, the quiet quitting, all that stuff. I don't think that's really setting people up for success at all.”
Citron: Around 93% of Gen Z plays video games
“I think something like 93% of Gen Z plays games where”
Andreessen: Younger generations will navigate digital media better than elders
“New generations are going to be like much better at dealing with this whole media politics, you know, kind of matrix.”
Kennison: 40% of Gen Z Cut Hot Hair Tool Use Since 2019
“Look at Gen Z. You got 40% of Gen Z reducing the amount of hot tools that they've been using, In the past five years.”
Cole: Instagram's CEO stated direct messaging is the app's most used feature
“The Instagram CEO went on some podcasts and he was like, yeah, the most used feature on Instagram is not the feed, not the Explorer, but it's DM. Because Gen Z and young people are just sending content to each other in their DMs all day”
Isenberg: Gen Z Book Reading Will Double by 2029 via Anti-Tech
“If, you know, 10% of Gen Z reads now, I think in the next five years, 20% reads. And I think it's because it's the shift around anti-tech, but I do think that the vast majority of them are just going to be, like, I grew up in a Call of Duty world, it's just ha…”