Novoselsky: Half of Gen Z Buyers Consume 13+ Pieces of Content Pre-Sales
Irina Novoselsky · Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky · Oct 10, 2024 · at 8:38
Hootsuite CEO Irina Novoselsky describes the research habits of Gen Z software buyers during a SaaS Open keynote.
0:00 / 0:08exact quote · 8.1s
720p mp4 · rendered on demand · StarZero watermark
“On average, 50% of them are consuming at least 13 pieces of content before they get on a phone with a sales rep.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Irina Novoselsky
Novoselsky: The Traditional SaaS Playbook Is Dead
“And one of the things that TLDR on all of my research, basically the SAS playbook as we know it is dead”
Novoselsky: 65% of B2B Searches Start on Social, Not Google
“Here's the stat that's really alarming, is 65% of the B to B search starts on social, not on Google.”
Novoselsky: 75% of buyers will be Millennials or Gen Z by 2025
“By next year, literally in three months, 75% of all buyers will be either Millennials or Gen Z.”
Novoselsky: 60% of B2B SaaS Buying Is Done Before Sales Contact
“60% of the process for buying B to B SaaS is done before a Gen Z person gets on the phone or talks to a sales rep.”