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Gen Z

8 statements across 1 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement Oct 10, 2024 by Irina Novoselsky · across every show →

Everything said about Gen Z, oldest first

Oct 10, 2024
Assertion Not publicly verifiable
Novoselsky: 62% of Gen Z Employees Are Involved in Buying Decisions
“62% of Gen Z employees are involved in buying decisions today.”
Irina Novoselsky Oct 10, 2024 ▶ 6:59 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Oct 10, 2024
Assertion Not checkable as stated
Novoselsky: 60% of B2B SaaS Buying Is Done Before Sales Contact
“60% of the process for buying B to B SaaS is done before a Gen Z person gets on the phone or talks to a sales rep.”
Irina Novoselsky Oct 10, 2024 ▶ 8:17 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Oct 10, 2024 negative
Assertion Not checkable as stated
Novoselsky: Nearly 50% of Gen Z Use Ad Blockers and Distrust Ads
“They don't believe in traditional search. They also, almost 50% of them, have ad blockers. They view ads as the least authentic thing you can do.”
Irina Novoselsky Oct 10, 2024 ▶ 11:02 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Oct 10, 2024
Assertion Not checkable as stated
Novoselsky: Half of Gen Z Buyers Consume 13+ Pieces of Content Pre-Sales
“On average, 50% of them are consuming at least 13 pieces of content before they get on a phone with a sales rep.”
Irina Novoselsky Oct 10, 2024 ▶ 8:38 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Oct 10, 2024
Assertion Not checkable as stated
Novoselsky: Gen Z Is 50% Less Likely to Answer Cold Outreach
“They're a generation that is 50% less likely to answer any kind of cold emails and cold outreach.”
Irina Novoselsky Oct 10, 2024 ▶ 10:26 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Oct 10, 2024 bearish
Assertion Partly supported
Novoselsky: Google Search Usage Declined Nearly 30% Among Gen Z
“Over the last few generations, Google search has declined almost 30% from Gen Z, from Gen X to Gen Z.”
Irina Novoselsky Oct 10, 2024 ▶ 7:42 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Oct 10, 2024
Assertion Not checkable as stated
Novoselsky: Two-thirds of Gen Z buyers want digital purchases up to $50K
“Two out of three of these buyers want a fully digital experience to do their whole purchase, and that goes for 20 K ACV deals all the way up to 50.”
Irina Novoselsky Oct 10, 2024 ▶ 10:44 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
Oct 10, 2024 neutral
Assertion Partly supported
Novoselsky: 75% of buyers will be Millennials or Gen Z by 2025
“By next year, literally in three months, 75% of all buyers will be either Millennials or Gen Z.”
Irina Novoselsky Oct 10, 2024 ▶ 3:55 Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky
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