Söderström: Gen Z users value nearly 90% of time spent on Spotify
Gustav Söderström · The Company Apple Couldn't Kill | Spotify Co-CEO Gustav Söderström · Jun 7, 2026 · at 24:05
Gustav Söderström, Co-CEO of Spotify, discusses third-party anonymous survey research commissioned by Spotify to measure user sentiment and perceived time-regret across major consumer media platforms.
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“We were actually the lowest regret content sort of on the internet in terms of the platforms we asked for, or if you flip it around some of the time most well spent on the internet with, you know, Gen Z saying that they value almost almost 90% of the time they spend.”
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