Juneja: Gen Z supplement buyers prioritize attractive branding and flavors over price
Rajiv Juneja · Two Pharma Giants Who'd Never Met | Mankind & Dr. Reddy's | WTF is Pharma? · Nikhil Kamath · Jun 17, 2026 · at 49:28
Rajiv Juneja (Vice Chairman & MD of Mankind Pharma) advises young entrepreneurs on how to differentiate in crowded consumer healthcare and supplement categories.
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“Cost is not the most important thing in this Gen Z crowd. I mean, for example, this youth, where if somebody is concerned about his health, he wants a flavor, he wants a good looking, ah, tablet, capsules. I mean, see point is not, ah, bringing the same thing in the same packaging, the same manner, in the same formulation. The point is making it very attractive. In such a manner that you end up buying it. You become a brand.”
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