David Rosenthal

Co-Host, Acquired · 79 appearances on the record.

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David Rosenthal is the co-founder and co-host of Acquired, an in-depth business podcast detailing company histories and strategies. Previously a Principal at Madrona Venture Group, he also manages the early-stage investment fund Kindergarten Ventures.

1486statements → 1190claims → 1106claims resolved → 73%fully supported → 3.92/5average certainty → 1.47/5average debate potential → 3said about them ↓

809 supported 207 partly supported 90 contradicted 29 not yet assessed 55 not checkable as stated how the 1190 claims stand · each chip opens the sources

20 predictions · 1170 assertions · 149 opinions · 111 insights · 13 disclosures · 23 what ifs · every statement was checked. The predictions and assertions are the 1190 claims: statements the public record can support or contradict. 1106 are resolved, 29 are not yet assessed, and 55 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how David argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Nike Over-Supplied Retailers to Reach $126M in Air Jordan Sales
“Nike needed that first year of the Jordan deal to be a huge hit. So they stuffed the channel. They pushed so much product on retailers and through the futures program and whatnot that that's how they hit the hundred and twenty six million dollars in sales. The…”
David Rosenthal Jul 25, 2023 ▶ 2:31:31 Nike (Audio) · Acquired

Their most notable contradicted claim

Assertion Contradicted
Google Is Only Company with Both Frontier Model and AI Silicon
“Somebody put it to me in research that if you don't have a foundational frontier model, Or you don't have an AI chip, you might just be a commodity in the AI market, and Google is the only company that has both.”
David Rosenthal Oct 6, 2025 ▶ 3:41 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired

Expressed certainty vs assessment result

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of David Rosenthal on measured tape to publish a rate. This says nothing about how they speak.

Everything David Rosenthal said on Acquired that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
The NFL blackballed Colin Kaepernick following his 2016 national anthem protests
“The NFL blackballed Colin Kaepernick after this.”
David Rosenthal Jan 27, 2026 ▶ 2:46:53 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Opinion
Rosenthal: The IPL is structurally superior to the NFL
“To me, this is not a controversial statement. The IPL is better set up structurally than the NFL. It is the Most perfect sports league that exists.”
David Rosenthal Mar 24, 2025 ▶ 49:36 Indian Premier League Cricket (Audio) · Acquired
Opinion
Rosenthal: Taylor Swift Enterprise Value Is $11B Using Disney's 20x Multiple
“Disney trades at 20 X free cash flow. Taylor is five hundred and fifty million in free cash flow. That's a eleven billion dollar enterprise value for Taylor.”
David Rosenthal Sep 30, 2024 ▶ 1:03:35 Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg) · Acquired
Opinion
Rosenthal: Steve Ballmer and Ray Ozzie deserve all credit for Azure's vision
“I kind of think all of the credit for the vision for it and the championing it for the initial seven years within Microsoft goes to Steve and to Ray.”
David Rosenthal Jul 22, 2024 ▶ 3:56:04 Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acquired
Insight
Ilya Sutskever argued next-token prediction inherently requires true world understanding
“The more accurately an LLM predicts that next word, i.e. The name of the criminal. Ipso facto, the greater its understanding, not only of the novel, but of all general human-level knowledge and intelligence, because you need all of your experience in the world…”
David Rosenthal Sep 6, 2023 ▶ 30:07 Nvidia Part III: The Dawn of the AI Era (2022-2023) (Audio) · Acquired
Opinion
The SR-71 Blackbird Was Effectively a Decoy for Space Satellites
“This is heretical to say, because it's so beloved, but I think the Blackbird was a decoy. We were getting everything we needed from space. We just didn't want anybody to know about it.”
David Rosenthal May 30, 2023 ▶ 1:29:18 Lockheed Martin (Audio) · Acquired
Insight
Streaming's high-volume content firehose fundamentally breaks Disney's historical IP flywheel
“That whole strategy of a fire hose of content is completely orthogonal to the flywheel strategy of only the best content very infrequently.”
David Rosenthal Aug 10, 2026 ▶ 3:26:34 Disney: The Renaissance and the Empire · Acquired
Opinion
Nintendo's intellectual property rivals Pixar, Marvel, and Lucasfilm combined
“Nintendo is like Pixar, Marvel, and Lucasfilm combined. I mean, they have some of the very best IP in the entire world. They've got three franchises that can stand toe to toe with anything at Disney in Mario, Zelda, and Pokemon.”
David Rosenthal Aug 10, 2026 ▶ 4:17:29 Disney: The Renaissance and the Empire · Acquired
Insight
Animated IP outperforms live action in flywheel entertainment business models
“The IP that works best for Flywheel Dynamics almost has to be animated, i.e. Not live action, because with live action characters, the characters are too bound up in the actors that play them, and that creates all sorts of problems.”
David Rosenthal Jun 23, 2026 ▶ 1:12:03 The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
Insight
Ancillary products do not cannibalize core entertainment IP
“The beauty here and the discovery that Disney makes is that when you put the IP into these other ancillary nodes, it doesn't cannibalize the core IP.”
David Rosenthal Jun 23, 2026 ▶ 1:15:43 The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
Insight
Vanguard's mutual structure starves its technology and customer service of reinvestment capital
“Vanguard, the downside of its structure is that there are no excess profits that can be invested for the long term in things like technology and things like customer service.”
David Rosenthal May 18, 2026 ▶ 2:47:21 Vanguard: The communist capitalist who saved investors a trillion dollars (Audio) · Acquired
Opinion
Ferrari Is Arguably the Only Legitimate Luxury Brand Founded Post-1950
“I think you could maybe even argue they are the only legitimate luxury brand established in the second half of the 20th century.”
David Rosenthal Mar 5, 2026 ▶ 24:03 Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
Assertion Not checkable as stated
The NFL is the largest single-property media business in the world
“I'm pretty sure the NFL is the largest single media business in the world. Not an aggregate diversified media business, but like, if you consider the league as a single property, then I think it is the largest individual single property in the world.”
David Rosenthal Jan 27, 2026 ▶ 2:31:31 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
What-if
Major broadcast TV networks would not exist today without NFL football
“For those networks for the last decade, run the counterfactual of the networks no longer had football. They don't exist anymore. This has been life support for them for a decade.”
David Rosenthal Jan 27, 2026 ▶ 2:57:22 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
Assertion Partly supported
Sequoia refused to raise a mulligan fund after the dot-com crash
“We interviewed Doug Leone who was, you know, one of the, I guess, two stewards ago of Sequoia, and he told us that after the dot-com crash for the Sequoia fund that was the dot-com bubble fund, every other venture firm out there, after the bubble popped, were …”
David Rosenthal Dec 15, 2025 ▶ 46:01 10 Years of Acquired (with Michael Lewis) · Acquired
Assertion Supported
Warren Buffett's legendary Coca-Cola investment has actually underperformed the S&P 500
“He would have been better off buying the S&P Over that same time period. Including dividends over that same time period. The S and P 500 is up about 11% annually. So the famous Berkshire Hathaway Coca-Cola investment today is actually underperforming the marke…”
David Rosenthal Nov 24, 2025 ▶ 3:00:58 Coca-Cola: The Complete History & Strategy (Audio) · Acquired
Assertion Contradicted
Google Is Only Company with Both Frontier Model and AI Silicon
“Somebody put it to me in research that if you don't have a foundational frontier model, Or you don't have an AI chip, you might just be a commodity in the AI market, and Google is the only company that has both.”
David Rosenthal Oct 6, 2025 ▶ 3:41 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Opinion
The 2011 Google Brain 'Cat Paper' Drove Hundreds of Billions in Revenue
“I think it's not that much of a leap to say that the cat paper led to probably hundreds of billions of dollars of revenue generated by Google and Facebook and ByteDance over the next decade.”
David Rosenthal Oct 6, 2025 ▶ 43:12 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Opinion
Google's DeepMind Buy Directly Spawned Modern AI Labs
“This company and this purchase of it by Google was the butterfly flapping its wings equivalent moment that directly leads to OpenAI, ChatGPT, Anthropic, and basically everything.”
David Rosenthal Oct 6, 2025 ▶ 1:01:36 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Supported
Noam Shazeer Urged Google Leadership to Replace Search with Transformer Models
“Gnome, though, immediately starts advocating to Google leadership. Hey, I think this is going to be so big, the transformer, that we should actually consider just throwing out the search index And the 10 blue links model and go all in on transforming all of Go…”
David Rosenthal Oct 6, 2025 ▶ 2:21:29 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Assertion Supported
OpenAI Rushed ChatGPT Launch After Learning of Anthropic's Chatbot Plans
“So, Anthropic was working on what would become Claude, and rumors were out there, and people at OpenAI Got wind of like, oh, hey, Anthropic and Dario are working on a chat interface. We should probably do one too. And if we're gonna do one, we should probably …”
David Rosenthal Oct 6, 2025 ▶ 2:27:48 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
Opinion
Google Chrome Kept the Web Alive as a Viable Application Platform
“I don't think it is an exaggeration to say that Chrome kept the web alive. As a viable platform for applications.”
David Rosenthal Aug 26, 2025 ▶ 2:14:01 Google Part II: Alphabet (Audio) · Acquired
Assertion Supported
Steve Jobs Lawsuit Threats Kept Pinch-to-Zoom Off Early Android Devices
“So Steve Jobs threatens to sue Google over implementation of multi-touch gestures. And so, as a result, Android for several years doesn't have things like pinch to zoom or the sort of swipe operating system UI navigation gestures, and I'm pretty sure if you re…”
David Rosenthal Aug 26, 2025 ▶ 2:46:16 Google Part II: Alphabet (Audio) · Acquired
Opinion
Google Is the Only Tech Giant to Extend Its Business Across Eras
“Nobody stretches a business model across technology eras. Nobody. And Google did it.”
David Rosenthal Aug 26, 2025 ▶ 3:55:08 Google Part II: Alphabet (Audio) · Acquired

Show 24statements(1,462 left)

The other half of the tape: David Rosenthal's own voice is left out of every number here. 3 statements on the record name them. every mention, with the transcript →

Statements about David Rosenthal, by other people (3)

Disclosure
Gilbert and Rosenthal deeply regret interviewing Sam Bankman-Fried on Acquired
“We totally regret doing it.”
Ben Gilbert Dec 18, 2023 ▶ 1:15:52 Holiday Special 2023 (Audio) · Acquired
Insight
Celebrity guest interviews underperform Acquired's core narrative storytelling episodes
“We thought the interviews would be better than our core storytelling episodes because we hadn't discovered that the Ben and David storytelling is our N of one product. It is the thing that we uniquely can do that no one else can do, and we thought getting thes…”
Ben Gilbert Dec 15, 2025 ▶ 52:25 10 Years of Acquired (with Michael Lewis) · Acquired
Disclosure
Gilbert and Rosenthal to pool investments for growth-stage tech companies
“For companies that we already know well, David and I are going to join our investing forces and invest more in those growth stage market leading tech companies.”
Ben Gilbert Dec 18, 2023 ▶ 1:08:43 Holiday Special 2023 (Audio) · Acquired

Appearances (79)

EpisodeDateSpeaking time
Disney: The Renaissance and the Empire · Acquired Aug 10, 2026 1h 51m
The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Au Jun 23, 2026 2h 2m
Vanguard: The communist capitalist who saved investors a trillion dollars (Audio) · Acquir May 18, 2026 1h 53m
Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired Apr 14, 2026 2h 0m
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired Mar 5, 2026 2h 9m
The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acqui Jan 27, 2026 1h 58m
10 Years of Acquired (with Michael Lewis) · Acquired Dec 15, 2025 41m
Coca-Cola: The Complete History & Strategy (Audio) · Acquired Nov 24, 2025 1h 54m
Trader Joe’s: Hawaiian shirts and counter positioning (Audio) · Acquired Oct 27, 2025 1h 41m
Google Part III: The AI Company. Google is amazingly well-positioned... will they win in A Oct 6, 2025 1h 47m
Google Part II: Alphabet (Audio) · Acquired Aug 26, 2025 1h 50m
The Jamie Dimon Interview: How JP Morgan Became an $800 Billion Bank · Acquired Jul 16, 2025 7m
Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) Jun 30, 2025 1h 39m
The Steve Ballmer Interview · Acquired Jun 2, 2025 13m
Epic Systems (MyChart) · Acquired Apr 21, 2025 1h 39m
Indian Premier League Cricket (Audio) · Acquired Mar 24, 2025 2h 37m
Rolex (Audio) · Acquired Feb 24, 2025 2h 2m
TSMC founder Morris Chang · Acquired Jan 27, 2025 16m
TSMC · Acquired Jan 21, 2025 1h 15m
Mars Inc. - The Chocolate Story (Audio) · Acquired Dec 16, 2024 2h 5m
IKEA (Audio) · Acquired Nov 18, 2024 1h 41m
Meta (Audio) · Acquired Oct 28, 2024 2h 47m
Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zucker Sep 30, 2024 21m
The Mark Zuckerberg Interview · Acquired Sep 18, 2024 11m
Chase Center + Summer Update (Audio) · Acquired Aug 8, 2024 7m
Microsoft Volume II: The Complete History and Strategy of the Ballmer Years (Audio) · Acqu Jul 22, 2024 1h 40m
Starbucks (with Howard Schultz) · Acquired Jun 4, 2024 14m
Microsoft Volume I: The Complete History and Strategy of founding through Windows 95 (Audi Apr 22, 2024 2h 2m
Renaissance Technologies (Audio) · Acquired Mar 18, 2024 1h 27m
Hermès (Audio) · Acquired Feb 20, 2024 1h 59m
Novo Nordisk (Ozempic) · Acquired Jan 22, 2024 1h 40m
Holiday Special 2023 (Audio) · Acquired Dec 18, 2023 52m
Visa (Audio) · Acquired Nov 27, 2023 1h 51m
Charlie Munger (Audio) · Acquired Oct 30, 2023 7m
NVIDIA CEO Jensen Huang · Acquired Oct 16, 2023 12m
Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Follow Up ( Sep 20, 2023 16m
Nvidia Part III: The Dawn of the AI Era (2022-2023) (Audio) · Acquired Sep 6, 2023 1h 7m
Costco (Audio) · Acquired Aug 21, 2023 1h 16m
Nike (Audio) · Acquired Jul 25, 2023 1h 53m
Porsche (with Doug DeMuro) · Acquired Jun 27, 2023 1h 29m
Uber CEO Dara Khosrowshahi · Acquired Jun 13, 2023 9m
Lockheed Martin (Audio) · Acquired May 30, 2023 1h 50m
Spotify CEO Daniel Ek · Acquired May 18, 2023 12m
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming · Acquired Apr 26, 2023 15m
Sessions: David Senra (Founders Podcast) · Acquired Mar 29, 2023 20m
Holiday Special 2022 · Acquired Dec 19, 2022 53m
Stratechery (with Ben Thompson) · Acquired Dec 6, 2022 8m
Enron · Acquired Nov 29, 2022 1h 40m
Qualcomm · Acquired Nov 15, 2022 1h 7m
Benchmark Part II: The Dinner · Acquired Oct 17, 2022 12m
ACQ Sessions: Jason Calacanis · Acquired Oct 4, 2022 16m
Benchmark Part I · Acquired Sep 28, 2022 1h 58m
Amazon Web Services · Acquired Sep 6, 2022 1h 5m
Howard Marks & Andrew Marks: Something of Value · Acquired Aug 30, 2022 9m
Amazon.com · Acquired Aug 16, 2022 2h 8m
From NFL to Startup COO to Congressman Regulating Crypto (with Rep. Anthony Gonzalez) · Ac Aug 2, 2022 14m
Walmart · Acquired Jul 19, 2022 1h 33m
The Playbook: Lessons from 200+ Company Stories · Acquired Jun 20, 2022 28m
American Dynamism (with Katherine Boyle) · Acquired Jun 6, 2022 19m
Capital-Efficient Growth (with Zoom CEO Eric Yuan & Veeva CEO Peter Gassner) · Acquired May 19, 2022 14m
Arena Show Part II: Brooks Running (with CEO Jim Weber) · Acquired May 16, 2022 6m
Arena Show Part I: Idea Dinner + YC Continuity · Acquired May 12, 2022 14m
Nvidia: The Machine Learning Company (2006-2022) · Acquired Apr 20, 2022 53m
Platforms and Power (with Hamilton Helmer and Chenyi Shi) · Acquired Apr 6, 2022 10m
Nvidia: The GPU Company (1993-2006) · Acquired Mar 28, 2022 1h 4m
Altimeter (with Brad Gerstner) · Acquired Mar 15, 2022 10m
SONY (75 years of electronics history in 3 hours) · Acquired Mar 7, 2022 1h 23m
Super Pumped (with Brian Koppelman and Joseph Gordon-Levitt) · Acquired Feb 22, 2022 5m
The Browser (with Brendan Eich, Chief Architect of Netscape + Mozilla and CEO of Brave) · Feb 15, 2022 5m
Peloton - the entire history and strategy behind America's trendiest workout · Acquired Feb 10, 2022 1h 1m
Taylor Swift (Acquired’s Version) · Acquired Jan 24, 2022 1h 7m
CAA (with Michael Ovitz) · Acquired Dec 21, 2021 10m
FTX with Sam Bankman-Fried & Mario Gabriele (Extended Cut) · Acquired Dec 15, 2021 8m
Not Boring (with Packy McCormick) - Extended Cut · Acquired Dec 3, 2021 27m
Complexity Investing & Semiconductors with NZS Capital (Extended Cut) · Acquired Nov 3, 2021 18m
Standard Oil Part II (Extended Cut) · Acquired Oct 19, 2021 1h 26m
Michael Mauboussin Master Class — Moats, Skill, Luck, Decision Making and a Whole Lot More Oct 5, 2021 10m
Standard Oil Part I · Acquired Sep 22, 2021 1h 24m
Adapting (by Acquired) Episode 1: Canlis · Acquired Mar 20, 2020 1m
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