Mar 5, 2026 · 4h 28m · acquired
Formula 1: Fast cars, celebrities, and B2B software (Audio) · Acquired
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In this in-depth Acquired episode, hosts Ben Gilbert and David Rosenthal chronicle the history, technical evolution, and business economics of Formula 1. They analyze the sport's transformation from dangerous post-war European racing into a multi-billion-dollar global entertainment and corporate enterprise under Bernie Ecclestone and Liberty Media.
How this conversation actually went
Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Ben and David hold 99.1% of the talking time here. How this is scored →
Ben and David as informed peer 0.3 Guest teaching 0.3 Guest disagreement 0.0 Ben and David pushing back 0.0
speaking balance: gold is Ben and David, purple is the guest (3 minute bins)
Sharpest disagreement ▶ 1:05:56 Driver physical demands reframe
Colin Fleming reframes the narrative from pure automotive tech to the extreme physiological strains on drivers.
Hardest push from Ben and David ▶ 3:39:40 Pushback on F1 sustainability claimsBen pushes back forcefully against F1's hybrid green branding, noting freight logistics emit 64x more carbon than the cars themselves.
Biggest teaching moment ▶ 1:06:00 Former test driver breaks down G-force cognitive loadsColin Fleming educates the hosts on the 6G forces, 80-pound neck loads, and 5% body weight loss experienced during a 90-minute Grand Prix.
Ben and David hold their own ▶ 3:53:20 Detailed structural modeling of F1 team revenue shareBen demonstrates rigorous financial mastery by calculating that teams capture 72% of theoretical max earnings despite F1 being a fat league.
the scores for every segment, with the reasoning behind each
| Chapter | Topic | Ben and David as informed peer | Guest teaching | Guest disagreement | Ben and David pushing back | Why |
|---|---|---|---|---|---|---|
| Welcome to Formula 1: Fast Cars and Business | 0 | 0 | 0 | 0 | Introductory monologue and narrative framing by co-hosts Ben and David setting up the history and business pillars of Formula 1 without external guest debate. | |
| Pillar One: British Engineering, Colin Chapman, and Commercial Sponsorship | 0 | 0 | 0 | 0 | Co-hosts detail post-WWII British racing culture, Colin Chapman's weight-saving engineering philosophy, and the introduction of tobacco sponsorship. | |
| Pillar Two: Monaco, Grace Kelly, and Hollywood Glamour | 0 | 0 | 0 | 0 | Ben and David explore the Monaco Grand Prix's cultural elevation through Grace Kelly and Enzo Ferrari's road car luxury business model. | |
| Sponsor Break: JPMorgan Payments | 0 | 0 | 0 | 0 | Sponsor read for JPMorgan Payments detailing payment technology and biometric checkout solutions. | |
| Bernie's Commercial Takeover of FOCA and Centralized Power | 0 | 0 | 0 | 0 | Historical breakdown of Bernie Ecclestone acquiring Brabham, taking over FOCA, and centralizing race promoter fee negotiations. | |
| The First Concorde Agreement and the Birth of F1 Television Rights | 0 | 0 | 0 | 0 | Analysis of the 1981 Concorde Agreement, division of FIA rule-making vs. commercial rights, and Bernie syndicating broadcast feeds. | |
| Media Rights Monetization, Pay TV, and Tobacco Sponsorship Billions | 6 | 6 | 0 | 0 | Guest Colin Fleming joins to discuss driver physical loads and the hybrid powertrain era, providing direct former test-driver domain insight to the hosts. | |
| Aerodynamic Evolution: Downforce, Lotus 78, and Ground Effects | 0 | 0 | 0 | 0 | Hosts unpack fluid dynamics, downforce vs. drag trade-offs, the Lotus 78 inverted-wing design, and Venturi effect ground aerodynamics. | |
| Electronics Era, Ayrton Senna's Tragedy, and the Safety Revolution | 0 | 0 | 0 | 0 | Chronicle of Williams active suspension electronics in the early 90s, Ayrton Senna's tragic crash at Imola, and subsequent FIA safety mandates. | |
| Sponsor Break: Vercel | 0 | 0 | 0 | 0 | Sponsor read for Vercel, discussing infrastructure, AI SDKs, and developer tooling deployment. | |
| CVC Capital Era and Global Sovereign Racetrack Expansion | 0 | 0 | 0 | 0 | Deep dive into CVC Capital acquiring F1, loading debt, and Ecclestone expanding calendar dates to high-paying sovereign host nations like Sochi and Abu Dhabi. | |
| The 2008 Financial Crisis, Breakaway Threats, and Paddock Scandals | 0 | 0 | 0 | 0 | Review of the 2008 OEM exodus, Ferrari and McLaren opposing proposed cost caps, the FOTA breakaway threat, Spygate, and Crashgate. | |
| Red Bull Racing: Disruptive Marketing and Championship Dominance | 0 | 0 | 0 | 0 | The rise of Red Bull Racing, Christian Horner recruiting Adrian Newey, paddock culture disruption, and Vettel's four consecutive world championships. | |
| Brawn GP: The One-Pound Miracle and the Double Diffuser | 0 | 0 | 0 | 0 | Ross Brawn's £1 management buyout of Honda, developing the double diffuser, winning the 2009 championship, and selling to Mercedes. | |
| Mercedes Dynasty: Toto Wolff, Lewis Hamilton, and Six-Billion Valuation | 0 | 0 | 0 | 0 | Toto Wolff taking executive control and equity ownership at Mercedes, pairing with Lewis Hamilton to win eight consecutive constructors titles. | |
| Liberty's Strategic Plan: Team Economics and the Cost Cap | 0 | 0 | 0 | 0 | Liberty Media's acquisition of F1, ousting Ecclestone, and instituting the financial cost cap that transformed team profitability. | |
| The Global Impact of Netflix's Drive to Survive | 0 | 0 | 0 | 0 | Analysis of Box to Box Films and Netflix's Drive to Survive unlocking mainstream global audiences and shifting demographic engagement. | |
| Conquering America: Miami, Austin, and the Las Vegas Experiment | 0 | 0 | 0 | 0 | Evaluation of F1's expansion across the US with Austin, Miami, and self-promoted Las Vegas, contrasting self-operation risks against classic promoter models. | |
| Enterprise Software, Luxury Sponsors, and Paddock Club B2B | 0 | 0 | 0 | 0 | Examination of Paddock Club B2B enterprise software sponsorships, executive briefings, and nine-figure corporate partnerships. | |
| The 2026 Grid: OEM Rivals, Cadillac Expansion, and Engine Debate | 0 | 0 | 0 | 0 | Breakdown of the 2026 engine regulations, Ford-Red Bull powertrain collaboration, Cadillac-Ferrari entry, and hybrid power unit debates. | |
| Team Valuations and the 'Fat League' Corporate Model | 0 | 0 | 0 | 0 | Financial comparison between F1's 'fat league' corporate structure and thin pass-through leagues like the NFL, modeling revenue distributions. | |
| 7 Powers: Team Operational Excellence vs. League Defensibility | 0 | 0 | 0 | 0 | Application of Hamilton Helmer's 7 Powers framework, contrasting team operational excellence with league-level branding, scale, and switching costs. | |
| Bull and Bear Cases: Monetization Gaps and Visual Innovation | 0 | 0 | 0 | 0 | Hosts contrast per-fan monetization metrics between NFL ($127) and F1 ($7), outlining bull and bear monetization vectors and broadcast tech upgrades. | |
| Quintessence: The Unique Paradoxes of Modern Formula 1 | 0 | 0 | 0 | 0 | Closing quintessence reflecting on F1's unique paradox of vast non-race-watching fandom and immense operational complexity, followed by carveouts. |
Statements from this episode (77)
Over 100 Formula 1 Teams Have Exited the Sport Due to Bankruptcy
“Since the sport began, over 100 separate teams have entered and exited the competition, mostly because they went bankrupt”
Formula 1 Is the Only Motorsport Requiring Teams to Build Custom Cars
“And Formula One is the only motorsport in the world that requires a team to design and build their own car from scratch, which is an insane engineering feat to enter the competition.”
Formula 1 Cars Cost $20 Million Each and Hundreds of Millions to Develop
“Each car costs twenty million dollars to make and hundreds of millions of dollars to develop.”
Formula 1 Is the World's Most Popular Annual Sports Series With 827M Viewers
“It's actually the world's most popular annual sporting series with over eight hundred and twenty seven million viewers.”
Seventy Percent of Current Formula 1 Teams Are Based in the UK
“So today, 70% of the F-one teams are based in the UK. Really the only notable exception is Ferrari, which of course is in Italy.”
British Prosecutors Accused John DeLorean and Colin Chapman of Embezzling $8 Million
“The company collapsed and British prosecutors accused John DeLorean and Colin Chapman of each embezzling eight million dollars in government incentives that they supposedly were going to use to build the factory.”
Formula 1 Will Never Remove the Monaco Grand Prix From Its Calendar
“But there's also no chance that they would ever get rid of Monaco.”
Ferrari Is the Only Team to Compete in Every Formula 1 Season
“Ferrari is the only team that's been part of every single F-One season going all the way back to the beginning.”
Ferrari Is Arguably the Only Legitimate Luxury Brand Founded Post-1950
“I think you could maybe even argue they are the only legitimate luxury brand established in the second half of the 20th century.”
Bernie Ecclestone Bought the Brabham Formula 1 Team for £100,000 in 1972
“In 1972, Bernie buys the Brabham F-One team for a 100,000 British pounds, which would be about 2.3 million dollars today.”
The Historical Average Tenure of a Formula 1 Team Is Only Six Years
“I think the average tenure over the entire existence of Formula One is about six years for a given team.”
Court Records Revealed Bernie Ecclestone Skimmed an 8% Formula 1 Revenue Fee
“Nobody writes anything down, because Bernie never writes anything down, and when the dust finally gets settled, and many decades later, all of the books and stuff become public through a whole series of court cases, turns out Bernie's actually taking eight per…”
Bernie Ecclestone Increased Average Formula 1 Team Race Payouts to $200,000
“In Bernie's first year running the show, he takes the average prize and fee payment up to 40,000 dollars a year. So four X in one year. And then a couple of years later by the mid seventies, it's up to a 150 K per race. And then by the end of the decade, he's …”
The 1981 Concorde Agreement Ceded All Formula 1 TV Rights to Ecclestone
“So in this first Concord Agreement, the two sides, Bernie and the Constructors Association and the FIA and Racetracks by proxy, agree on
Four things.
One, the FIA will have full unilateral and unchallenged jurisdiction over the rules of the sport going forward…”
Global Broadcasters Rely on a Single Centrally Produced Formula 1 Feed
“The way that most of the broadcasters around the world take F one is they take one main feed that is produced and then they do more stuff on top of it.”
Bernie Ecclestone Stripped Formula 1 Race Tracks of Advertising and Hospitality Revenue
“In addition to these agreements that Bernie was having everyone sign, race organizers were required to surrender income from trackside advertising and corporate hospitality.
To Formula One owned entities.
So this now means that the race organizer, the track bu…”
Bernie Ecclestone Bought the FIA's Formula 1 TV Rights for Under $10M
“Rather than you taking 30%, I'll pay you five million dollars a year, going up by one million every year, up to nine million at the end of this term, in exchange for your percentage of the TV.”
Tobacco Companies Poured $4.5 Billion Into Formula 1 Sponsorships Before EU Bans
“Tobacco company advertising poured 4.5 billion dollars into team sponsorships in F one over the years.”
Modern Formula 1 Engines Lose Only 50% of Their Energy to Heat
“Engines over the years have gotten way more fuel efficient, with only 50% of energy in an F-One engine lost to heat, compared to 70 or 80% in a road car being lost to heat.”
Formula 1's Role in Inventing Consumer Road Car Technology Is Overstated
“I think people sort of overstate this when they say there's all this technology that That came from F-one cars, but I think it's more like the technology was sort of iterated and perfected, or they would explore new material science or something in F-one cars …”
Williams Dominated Early 1990s Formula 1 Using Automated Electronics and Active Suspension
“Williams team comes along and realizes, oh,
This technology is finally good enough for us to try to automate some of the systems in the car in real time.
Let's add software, baby.
This is the early nineties.
I mean, this is pre-internet.
So they come up with t…”
Ayrton Senna's 1994 Funeral Drew 3 Million People, the Largest in History
“I believe still to this day, Ayrton Senna's funeral in Brazil is the largest attended public funeral in history.
I think three million people showed up in the streets.
That's right.
For his funeral.”
Early Formula 1 Drivers Refused Seatbelts to Avoid Post-Crash Fires
“For a long period of time, F-One drivers actually refused to wear their seatbelts because they wanted to get thrown out of the car so they didn't catch fire after it crashed.”
Modern Formula 1 Top Speeds Are Only 40 MPH Faster Than in 1950
“And so, interestingly, F-one racing today is not that much faster than it was in 1950.
The top speed is like 40 miles per hour faster than the old top speed.”
Bernie Ecclestone Was Britain's Highest-Paid Corporate Executive in 1993 at $44.5M
“Bernie, starting in 1993, becomes the highest paid corporate executive in Britain, taking home in 1993, 44.5 million dollars in cash, and that's only what's reported to Her Majesty the Crown in that year, as we'll get into.”
Formula 1 Operated Without a Marketing or Data Department Until 2017
“This continued until Liberty takes over in 2017. He had a few lawyers and finance people to make it all function, but there was no marketing department for F-one. There was no Research or data department. There was no sales department besides Bernie.”
Bernie Ecclestone Simultaneously Held Conflicting Team, Race, and League Leadership Roles
“So at various times, Bernie was serving in a principal role in all of the major F-one stakeholder categories. Team owner, race promoter, official FIA representative, and of course, CEO and owner of FOPA and de facto the league itself. And I think at every poin…”
Bernie Ecclestone's Formula 1 Companies Generated 50% Profit Margins in the 1990s
“By this point in time,
Bernie's various companies, and there are even many more than we have talked about on this episode, just for simplicity.
Collectively, they're earning about two hundred and fifty million British pounds a year in revenue, and they have 50…”
Bernie Ecclestone Pleaded Guilty to Fraud and Paid £653 Million in 2023
“In 2023, Bernie ultimately pleaded guilty to tax fraud as a result of all the machinations we're about to talk about, and had to pay a six hundred and fifty three million pound payment to the crown in back taxes and fines.”
Morgan Stanley Issued $1.4 Billion in Formula 1 Debt to Pay Ecclestone
“So he switches banks to Morgan Stanley and convinces them that instead of IPO-ing, they should issue debt on F-one and use the proceeds from the debt to pay himself and his new offshore entities a special 1.4 billion dollar dividend secured by
The future TV ri…”
Hellman & Friedman Flipped Formula 1 for £241 Million Profit in One Month
“H&F owns formula one for one month.
They make an immediate two hundred and forty one million pound profit in one month.”
CVC and Bernie Ecclestone Leveraged $900 Million to Acquire Formula 1
“All told CVC and Bernie for his portion spend about two billion dollars acquiring 100% ownership. They finance 1.1 billion of it with another set of debt. So they put nine hundred million of cash equity into the deal”
Abu Dhabi Committed $1 Billion to Build a Formula 1 Track and Race
“Abu Dhabi is the biggest. They commit to a billion dollar total F one investment over the coming years, including constructing a whole new track from scratch in the desert outside the city.”
Russia Paid Formula 1 $50 Million Annually to Host the Sochi Race
“So they sign a deal with Russia. And of course it's a deal with the state. You know, anytime you're negotiating with Russia, you're negotiating with the state. To construct a new two hundred and seventy million dollar F-one track around the Olympic Park. And p…”
Top Formula 1 Teams Spent Up to $500 Million Annually by the 2000s
“The top teams are spending like four to five hundred million dollars a year on their cars.”
Eight Formula 1 Teams Threatened to Form a Breakaway Rival League in 2009
“In 2009, eight of the 10 teams threatened to pull out of the sport. And start a rival breakaway league called FOTA, the Formula One Teams Association.”
Red Bull Purchased the Jaguar Formula 1 Team for One British Pound
“The purchase price that Red Bull paid was one British pound to establish Red Bull Racing.”
Red Bull Racing Operates at Near-Zero Profit Just to Market Energy Drinks
“They generate zero profit despite being one of the best teams and the highest revenue teams or near zero profit, very thin to create the biggest marketing spectacle that they can to sell energy drinks.”
Michael Schumacher Was Paid $60 Million Annually During His Ferrari Peak
“Michael Schumacher was getting paid sixty million dollars a year. In that era. Like, that's what Max and Lewis make today.”
Mercedes Acquired a Majority Stake in Brawn GP for $200 Million
“So they announced in the off season that they're dumping McLaren, Mercedes is, and buying a 75% majority share in Braun for two hundred million dollars and renaming the team to Mercedes.”
Ross Brawn Bought His Team for £1 and Sold It for $200M
“Braun, by the way, who bought the team for a pound and then sold 75% of it for two hundred million dollars.”
CVC Capital Extracted $4.5 Billion in Cash on a $900 Million Formula 1 Investment
“But by 2016, CVC is now down to a 35% ownership stake. They've pulled out a total of four and a half billion dollars of cash through a combination of the debt and equity sales. Remember, they and Bernie only put in nine hundred million to start.”
Liberty Media Acquired Formula 1 at an $8.0 Billion Enterprise Value
“So in September of 2016, it finally gets announced that the American media company Liberty Media is acquiring F-One for 4.4 billion dollars of equity value and assuming all of the outstanding debt that the company has for a combined total enterprise value of e…”
The Average Formula 1 Team Generates Approximately $430 Million in Annual Revenue
“The average revenue per team today in 2026 is about four hundred and thirty million.”
The Mercedes Formula 1 Team Generates an Estimated $200 Million in Annual Profit
“Mercedes does an estimated two hundred million in operating income from Formula One now.”
The Mercedes Formula 1 Team's Valuation Grew From $165 Million to $6 Billion
“When he joined the team in 2013, he negotiated to own almost a third of the team, which at the time, the whole team was worth about one hundred and sixty five million. And it's now, 13 years later, worth six billion dollars.”
Pre-Liberty Formula 1 Race Promoters Shared Zero Fan Data With the League
“I mean, when Liberty came in, there was so much mistrust with the race promoters that other than the just straight economic fee payments, none of the races shared. Anything with F one, the league. So no data on fan attendance, no marketing strategies, nothing.”
Austin's Circuit of the Americas Transformed Formula 1 Races Into Major Music Festivals
“Austin has been really smart about this, the Circuit of the Americas. They've landed Taylor Swift, Ed Sheeran, Sting, Eminem, Garth Brooks. They really do turn it into this just giant festival.”
Lewis Hamilton Is the First Black Driver in Formula 1 History
“The first superstar black athlete in formula one, like first black athlete period.”
Formula 1 Gave Netflix Complete Creative Control Over 'Drive to Survive'
“F-One takes a big leap of faith and gives Netflix and box-to-box films complete creative control and Final Cut”
'Formula 1: Drive to Survive' Hit Number One on Netflix in 93 Countries
“Eventually, it would become the number one Netflix show in 93 countries at peak”
US Formula 1 Viewership Doubled From 2018 to 2021 Following the Netflix Series
“In 2018, before Drive to Survive launched, about half a million Americans watched races. In 2021, that has doubled in three years to over a million Americans watching F-one Grand Prix.”
Formula 1 Added 73 Million Global Fans During the COVID-19 Pandemic
“Globally, F-One added seventy three million new fans between 20 20 and 20 21 alone during the COVID period. That's a 20% increase in fans during COVID.”
Gilbert: Formula 1 Will Not Replicate Its $500M Owner-Operated Las Vegas Race Model
“I don't think they will pursue this model elsewhere. If I'm reading the tea leaves right now, these things take a long time to pay back. And I think they've sunk over half a billion dollars into building this out.”
Formula 1 Signed a $100 Million Annual Sponsorship Deal With LVMH
“So the LVMH deal is a hundred million dollars per year, and that's the Louis Vuitton banners everywhere, Tag Heuer being the official timekeeping sponsor, the LV trunk, and of course they spray Moet all over each other on the podiums.”
Oracle Attributed Its Massive Red Bull Sponsorship Entirely to 'Drive to Survive'
“Oracle's CMO said, I believe on an earnings call, that Drive to Survive was the reason that they decided to get into F-One and do the big Red Bull sponsorship.”
Formula 1 Teams Average $200 Million in Sponsorships, Comprising 60% of Revenue
“About 60% of the revenue comes from sponsorship, and the teams are now averaging about two hundred million dollars of total sponsorship per team, but average is kind of the wrong way to look at it because it varies wildly from front of the grid to back of the …”
Formula 1 Weekends Are More Effective for B2B Sales Than Standard Sports Games
“If you bring a client to an F-one race, like ServiceNow brought us, you spend three days together, and the race is only like two hours, and actually in the race there's not that much you need to pay attention to most of the time, that there's some really excit…”
Liberty Media Initially Gave ESPN US Broadcasting Rights for Zero Dollars
“Right after Liberty takes over in 2017, they do a deal with ESPN, much like Bernie's original European Broadcasting Union deal.
Liberty says, will you please show all of the F-one races on the calendar on ESPN?
We will give it to you for zero dollars.”
The Brad Pitt Formula 1 Movie Grossed $630 Million Worldwide
“Which grossed six hundred and thirty million dollars worldwide at the box office.
The highest amount, not only for a racing film, for any sports movie ever, and
The highest grossing box office movie of Brad Pitt's entire career.”
Formula 1's Surging US Viewership Is Still Only Half of NASCAR's Audience
“US viewership is only 1.3 million people actually watching any given race with a peak of 3.1 million at the Miami Grand Prix.
That is half of what NASCAR averages.
Like this is not even the number one motor sport in the US and actually quite far from the numbe…”
Cadillac Is Paying a $450 Million Expansion Fee to Enter Formula 1
“Cadillac is shelling out four hundred and fifty million dollars in a, like an expansion fee effectively just to join the grid.”
Rosenthal: Ford and Red Bull Will Score a Podium in Their First Season
“Whereas Ford is coming in with Red Bull, one of the top teams, like they're going to be on the podium from season one.”
Formula 1 Logistics Generate 64 Times More Emissions Than the Race Cars
“During the 2019 season, the logistics operation, moving these cars in the circus around, accounts for 64 times the emission of the cars themselves, even when you include practice, Qualifying and races.”
Formula 1 Generated $3.4 Billion in 2024 Revenue Across Media, Promoters, and Sponsors
“Formula One Group does 3.4 billion dollars in revenue, and the most recent numbers here are from 2024. The revenue mix is the media rights, which is broadcasting is exactly 33%. About 1.1 billion dollars. Race promotion is the next biggest budget at 29%, about…”
Thirty Percent of All Formula 1 Fans Report Ferrari as Their Favorite Team
“Even today, 30% of all F-One fans, their favorite team is Ferrari.”
Formula 1's Unequal Prize Money Distribution Creates Unbreakable Front-Runner Feedback Loops
“This is holding the sport back. In my opinion, you get a positive feedback loop and a negative feedback loop at the top and the bottom, and so we're sort of stuck in this world right now where the teams on the front four or five of the grid stay there and the …”
Every Formula 1 Team Is Now Valued at Over $1 Billion
“Every team is now north of a billion dollars with the least valuable team Haas at 1.5 billion.”
Liberty Media Grew Formula 1's Enterprise Value From $8 Billion to $25 Billion
“Liberty bought in 2017 the company for eight billion with 4.4 billion of that being equity value. Today in 2026 it is a market cap of twenty two billion with an enterprise value of twenty five billion.”
Formula 1's Revenue Share Distributed to Teams Plunged From 50% to 37%
“The percent of F-one management revenue that goes to teams, which was 50% back in 2018 and has shrunk to about 37% last year.”
Formula 1 Teams Capture 72% of Their Maximum Potential League-Owned Earnings
“In other words, the teams are already making 72% of what they would make if they owned the league, because there's just not that much profit left over after all the costs to run the league, after selling all the sponsorships at the league level, general overhe…”
Operational Excellence Trumps Strategy in Formula 1 Because Strategic Edges Are Quickly Arbitraged
“And so the thing that I would throw out here is I think skill or operational excellence is actually more important in building a successful F-one team than strategy, because a lot of these ways that you can win via strategy have a short window that closes
When…”
The Entire Formula 1 Ecosystem Generates Approximately $5.5 Billion in Gross Revenue
“So there are eight hundred and thirty million global F one fans for a league that does 3.4 billion and teams that generate another two billion or so on top of what the league pays them. So that's About five and a half billion dollars gross total revenue across…”
The NFL Monetizes Fans at $127 Annually Compared to Formula 1's $7
“The NFL generates twenty three billion dollars of revenue across just a hundred and eighty million fans. So, so that's four times the revenue on one fifth The number of fans. The NFL monetizes a fan at 127 dollars per year, and Formula One monetizes a fan at s…”
Rosenthal: A Champion-Level Female Formula 1 Driver Will Emerge in Coming Years
“I think there's a related bull case of a champion or champion level female driver emerging in the coming years. It feels like that's. Gonna happen. Has to happen. Should happen.”
Gilbert: Formula 1's Future Growth Will Be a Slog Since Easy Levers Are Pulled
“A lot of the low hanging fruit that was available for Liberty to do is levers that they have pulled. So everything from here is going to be a little bit more of like a multi-decade slog than some easy, quick fixes.”
The Majority of US Formula 1 Fans May Never Watch Live Races
“There are lots of people who say they love F-one, who can name people, who will buy merch, who will associate and purchase from sponsors of teams, and who can tell you who won the championship last year, but will never tune in live. And that might be like the …”