Prediction Not checkable as stated
Kennison: Target Rollout Projected to Yield $1M Net Profit
“We get projections for the entire year, For what they're estimating in terms of volume. So that comes out to about two million dollars in net profit for us for this year. I'm sorry, one million dollars in net profit for us this year, two million in gross. We'r…”
Disclosure
Kennison: Robe Curls sues Amazon counterfeiters in 400-seller batches via contingency
“It's the contingency law firms that we're using and working with, and so this becomes an alternative revenue source for us as well, and it just, while one lawsuit fills up, We just file another one, and that fills up with sellers. We file another one. We do ba…”
Prediction Not checkable as stated
Kennison: Robe Curls projects $15M annual net profit from Aveda
“We are looking at fifteen million dollars a year net profit from Aveda Salons.”
Assertion Contradicted
Kennison: Heatless Curlers Are Number Two Beauty Product Trend
“I've seen this market go from nothing to being the number two beauty product trend out of all the beauty products out there. More heatless curlers are being bought than any other beauty product out there.”
Assertion Not checkable as stated
Robe Curls Hits $3M Bootstrapped Revenue at 86% DTC Margins
“So we launched two years ago, and in those two years, we've been fully bootstrapped. We've done three million in revenue. We are profitable. We have very strong profit margins at 86% direct to consumer.”
Assertion Supported
Kennison: Robe Curls Rolling Out Across 1,200 Target Stores
“And most excitingly, we are launching in Target, 1200 doors in a matter of a couple weeks. You'll see us across the U.S., Starting February 25th of this year.”
Prediction Not checkable as stated
Kennison: International Amazon expansion will double Robe Curls' US revenue
“500,000 dollars would be put towards Amazon international inventory, which we know for a fact that we would be basically doubling our Amazon current U.S. Revenue with a matter of 10 countries.”
Assertion Not checkable as stated
Kennison: Robe Curls faced about 3,000 weekly Amazon copycat sellers
“For about six months of last year, we had about 3000 new sellers each week popping up with copycats, knockoffs, counterfeits of our product.”
Assertion Not checkable as stated
Kennison: 40% of Gen Z Cut Hot Hair Tool Use Since 2019
“Look at Gen Z. You got 40% of Gen Z reducing the amount of hot tools that they've been using, In the past five years.”
Disclosure
Kennison: Robe Curls Opening $500K Pre-Seed Funding Round
“So today we're opening up our pre-seed round. We're raising 500,000 dollars to add fuel to the fire of our profitable business and to help with this target launch.”
Assertion Not checkable as stated
Emily Kennison: Robe Curls sold over 100k units in two years
“Over the course of two years, we have sold over a 100,000 units during that time frame.”
Assertion Not checkable as stated
Kennison: Robe Curls costs under $4 per unit and retails for $28
“Our cost per unit is under four dollars, and then we retail it for 28 dollars direct to consumer.”
Assertion Not checkable as stated
Kennison: Robe Curls increased Walgreens category profits 400% during pilot
“We were in Walgreens store two months after we launched. We were successfully it was a 130 store pilot. We were there for six months. We were the number one category seller. Our average units sold per week were six units per door per week, which is three times…”
Disclosure
Kennison: Robe Curls turned down 5,000-store Walgreens consignment deal
“They gave us the opportunity to continue to expand to 5000 stores, and it was a strategic play to not continue with them at this time. They were doing essentially a consignment model for 5000 stores, which is very typical for Walgreens.”
Disclosure
Kennison: Robe Curls was built from a $500 initial investment
“What we've achieved is off of an initial investment of 500 dollars. We've reinvested profit into perfecting the product, all of that.”
Assertion Not checkable as stated
Kennison: 65M US Women Style Hair Daily With Curling Irons
“So in the US, you got sixty-five million women waking up every morning, styling their hair with a curling iron.”
