Assertion certainty 5/5 debate potential 1/5

Robe Curls Hits $3M Bootstrapped Revenue at 86% DTC Margins

Emily Kennison · $3M in Sales – But Can This Heatless Hair Care Innovation Win the Startup Funding Competition? · May 29, 2024 · at 3:52

Emily Kennison details the financial traction of her heatless hair styling company, Robe Curls, to venture investors.

0:00 / 0:13exact quote · 13.5s
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“So we launched two years ago, and in those two years, we've been fully bootstrapped. We've done three million in revenue. We are profitable. We have very strong profit margins at 86% direct to consumer.”

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More from Emily Kennison

Prediction Not checkable as stated
Kennison: Target Rollout Projected to Yield $1M Net Profit
“We get projections for the entire year, For what they're estimating in terms of volume. So that comes out to about two million dollars in net profit for us for this year. I'm sorry, one million dollars in net profit for us this year, two million in gross. We'r…”
Emily Kennison May 29, 2024 ▶ 6:24 $3M in Sales – But Can This Heatless Hair Care Innovation Win the Startup Funding Competition?
Disclosure
Kennison: Robe Curls sues Amazon counterfeiters in 400-seller batches via contingency
“It's the contingency law firms that we're using and working with, and so this becomes an alternative revenue source for us as well, and it just, while one lawsuit fills up, We just file another one, and that fills up with sellers. We file another one. We do ba…”
Emily Kennison May 29, 2024 ▶ 9:20 $3M in Sales – But Can This Heatless Hair Care Innovation Win the Startup Funding Competition?
Prediction Not checkable as stated
Kennison: Robe Curls projects $15M annual net profit from Aveda
“We are looking at fifteen million dollars a year net profit from Aveda Salons.”
Emily Kennison May 29, 2024 ▶ 11:34 $3M in Sales – But Can This Heatless Hair Care Innovation Win the Startup Funding Competition?
Assertion Contradicted
Kennison: Heatless Curlers Are Number Two Beauty Product Trend
“I've seen this market go from nothing to being the number two beauty product trend out of all the beauty products out there. More heatless curlers are being bought than any other beauty product out there.”
Emily Kennison May 29, 2024 ▶ 24:10 $3M in Sales – But Can This Heatless Hair Care Innovation Win the Startup Funding Competition?
Assertion Supported
Kennison: Robe Curls Rolling Out Across 1,200 Target Stores
“And most excitingly, we are launching in Target, 1200 doors in a matter of a couple weeks. You'll see us across the U.S., Starting February 25th of this year.”
Emily Kennison May 29, 2024 ▶ 4:06 $3M in Sales – But Can This Heatless Hair Care Innovation Win the Startup Funding Competition?
Prediction Not checkable as stated
Kennison: International Amazon expansion will double Robe Curls' US revenue
“500,000 dollars would be put towards Amazon international inventory, which we know for a fact that we would be basically doubling our Amazon current U.S. Revenue with a matter of 10 countries.”
Emily Kennison May 29, 2024 ▶ 7:23 $3M in Sales – But Can This Heatless Hair Care Innovation Win the Startup Funding Competition?
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