Companies will aggressively recruit the 2% of work-centric Gen Z, predicts Welch
Suzy Welch · How to create a ‘transcendent’ career (with author Suzy Welch) | Masters of Scale · Jul 24, 2025 · at 27:28
NYU Stern professor Suzy Welch explains how companies will adapt to generational value differences by aggressively recruiting the small minority of Gen Z workers who share traditional work-centric values.
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“So I think what's actually gonna happen in corporate America largely is it's gonna be kind of a cage match for those two percent. They're gonna come find them younger and younger, like Stern, there are some Stern undergraduates who start getting offers in their freshman year. And I think that they're doing this very intuitively. They're finding those kids with that hunger That is so, such a positive trait to the oldsters, and they're locking them up earlier.”
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