Distribution

“Like how much is that cable actually being utilized historically? Nobody can really tell you that answer today in planning or operations, especially in distribution.”

“Having said that, I think it's also very difficult to get things right because the same three things are accessible to everyone. So really to stand out and then build something amazing in this day and age is going to be you know, exciting nevertheless, right?”

“So distribution of an adequate product when the field is basically commodity distribution on brand become a big deal.”

“This is the future of building apps. It's not about the features that you build. It's not about, you know, using AI to code it up. It's about distribution.”

“Growth is just an arbitrage game. You are competing with every single other person in the world who wants to get their product in front of users. And that means that your lever points are either the content that you make or how you distribute that content.”

“People are going to reallocate more resources away from things like software engineering, for example, to distribution in order to grow faster.”

“Software is almost useless. It's almost worthless now because anybody can create it.”

“Like, yes, I have a large platform and a huge social media following, but that doesn't mean that as soon as I post something and say, do it, that people respond. You have to, like, be on the ground. You have to do the real work. So, within distribution, you go…”

“Code used to be the moat. I think by now, maybe by the end of this, you understand that distribution is the new moat, right? It's the most important thing is distribution. You know, it's scarce, right? AI can't build it. Product is really important, but it, yo…”

“It is still gonna be who has the marketing dollars, who has the brand reputation, who is the existing customer base. Distribution is everything.”

“And in the world where product functionality becomes more commoditized of what you can create, distribution and growth becomes the reasons to win. So whoever has the best distribution that is earned, that is competitively defensible, that is sustainable, ah, t…”

“There's a lot of talk now that distribution is the most important part. I kind of pushed back against that because if you don't have a viral idea in nature, distribution doesn't matter. So in my opinion, there are three pillars for a good idea, uniqueness, hel…”

“The war will be won with distribution, on distribution. That's it.”

“And I think that with that, the biggest thing when you have thousands of new startups every like week or month is distribution. How do you get customers? How do you keep customers? I think that is where we've been focusing a lot of time and effort to get scale…”

“Also, to build on your point earlier, like, about distribution, and the reason that distribution is not the advantage that it used to be is because It's already exists on seven billion phones.”

“Building a great product is one of those things that's necessary but not sufficient. And actually the separation is between those that build really great distribution.”

“It's not product that's king. It's distribution that's king.”

“40 cents of every dollar venture capitalists give to startups goes to distribution.”

“Distribution is going at the end of the more important than anything. Technology could work backwards. You don't have distribution. You don't have a sustainable business.”

“Distribution is more important than speed.”

“And from the point of view of large FMCG companies, This is one of the way to create. They cannot create zero to one. You already have created a simple zero to one. They can take it and actually go for distribution.”

“I think distribution is probably going to become more important than it already was. Because if the cost of building something goes down to almost nothing, reaching people becomes the most valuable thing.”

“I think the most successful B to C founders or people building iPhone apps, they truly understand that product is just not as important as distribution as distribution and attention wins the game.”

“Almost all ills can be, you know, filled in by really great distribution. Like, if you have a really good ground game, really good marketing, a really good ground game, and kind of jamming your product into the channel, like you're jamming your product in fron…”

“Well, I'm just like, there's two things that would make this fail. One is funding, and two is distribution, and the hardest is actually not the cash, it's the distribution.”

“The product managers are in, in many cases, missing the point. Like my sense is when you talk to a product manager, they're so consumed to the next feature and what to do. And that's the kind of concrete objective thing. I think many of them are doomed because…”

“If creating a minimal viable product now takes a day, max, I mean, we've done it in an hour or two the hard part is build distribution and then just experiment with a bunch of ideas, see what sticks and then you can make it prettier later, right?”

“These companies that are just, you know, people pejoratively say rappers on LLMs. But another way to think about that would be if you're one of those, you have to have a strategy that's distribution led. You have to have an advantage in distribution. Otherwise…”

“I have some friends running, let's say, the current generation of, you know, these people, too, of, like, sort of tech-eating services companies in traditionally very fragmented industries, and, like, in a small room, they would say, man, like, Sarah, Elad, th…”

“I also think honestly as an incumbent you have a couple years to figure it out because you tend to have so much distribution that you can launch four years later and still You know, when, as it were”

“Distribution, especially in mobile internet software is more important than quality of product.”

“It's always been a yo-yo between content and distribution.”

“Today, if you look at the internet, we can all write on the internet. Distribution is no longer a limiting factor. Today, brand and content becomes important, right?”

“A shortcut to distribution is to create demand through open source models.”

“Distribution is the key to success. Like that is the hard part of zero to one. Is going to market.”

“What they can do, the intervention point is in the distribution. It's not in the creation. Can't stop people making those images. You can think about how they go viral, how you distribute them, what the source is.”

“Long term distribution is not really a moat in India.”

“Mostly my thesis is that, Hey if you, if you own distribution, you own eyeballs, no matter what, where you move to the eyeballs will travel there.”

“It has become so important, even for people like me an entrepreneur to build distribution because paying for distribution takes away so much of the Delta you might have that a district that a person with distribution brings organically.”

“So many technical founders, especially people who've worked at big companies, end up making the mistake of thinking that the value that they're creating is in the sophistication of their technology, not the problem it's solving.”

“In terms of speed of learning, right, I actually think it's a fantastic sort of like, as you said, accelerant to the speed of learning in a bunch of these areas because you can turn on distribution however you want overnight when you're ready to do it.”

“And if we could build a media brand that was focused on HR people, that's our distribution.”

“And then the last, I think this is more important, arguably, than if they have a good product, but is distribution. Do they have an advantage on how are they going to get to market? Because that's really, really hard”

“You can build a really great product and a great team, but unless you hit that lighting in a bottle with distribution, you know, you won't get to the next level.”

“If you have a business that's focused on innovation at the core, that's not actually a business. It becomes a business when that innovation becomes product, becomes distribution, when it has an advantage on data and other things. Those are real moats.”

“No, I think whatever you said still applies. Search is tremendously a distribution game as much as a technology game.”

“I realized, you know, distribution is the most important thing. So I actually started working on distribution before I ever started working on the product itself to see, you know, what's the best place for the customers.”

“Fintech, if you get the product right, distribution is something you can achieve it. And in our industry, distribution becomes a commodity beyond the point. Marketing becomes a commodity beyond the point. Then the only unique thing you have is the product and …”

“It's not the best product that wins, it's the best distribution that wins, and that the best distribution creates a feedback cycle that allows you to have the best product over time, but distribution wins over product in the early days.”

“However, I think the one thing that founders can forget is that no matter the sort of platform shift, whether it's been internet, cloud, mobile distribution is always key. And so even with this new sort of product leap where maybe, you know, you have consumers…”

“You can't eat IRR and you can't eat paper markups. You can only eat the distribution.”

“It was my mistake at my startup that I thought product is the king, distribution is the king, queen, and the product comes after, after that. Because once you know how to build a large audience, let's say, a half a million people, then you know their pulse als…”

“My biggest fear is that we will hit a, an infrastructure bottleneck for decarbonization of a bunch of other sectors. So again, to the point of like, Think, think of how much renewables we need to build today just to decarbonize the grid. And then add to that t…”

“Like, that's why I always say distribution over product, because when you are able to sell the product, you can improve the product, and that's how you get the best product, and it's just this big, circular life cycle, man, but it starts with driving revenue.”

“As soon as we try and limit the difference in that distribution we move the entire curve to the left.”

“Distribution's more important than ideas, and we only want to work on ideas that can achieve mass distribution, because our view is life is short, and, you know, up for us and our co-founders, we want to, you know, prize our time, and we only want to work on t…”

“We're totally open if people want to bring their ideas and co-found companies with us. We just kind of ask that they be baked off in a process and that the data wins. We're just such big believers in this distribution over ideas thing that as long as we, if we…”

“So I think if you get it back until the basics, like it's product development and distribution start at day zero, because as a founder, you're developing a product, but you're also creating awareness and you're trying to get those first customers in.”

“Usually whenever you make a multivariate of sales, right? That basically the outcome is sales, but all variables are basically affecting sales. The biggest coefficient or biggest variable Is of distribution. Then you have trade, then you have media, and then y…”

“I think if you can solve distribution and get your product out there, whether it's a B to C company or B to B company, lots of other problems go away, right?”