distribution

6 statements across 6 episodes · 2 bullish · 1 bearish · 6 people on the record · first statement Jul 13, 2023 by Julia Schottenstein · across every show →

Everything said about distribution, oldest first

Jul 13, 2023
Insight
Schottenstein: Distribution advantage is arguably more important than a good product
“And then the last, I think this is more important, arguably, than if they have a good product, but is distribution. Do they have an advantage on how are they going to get to market? Because that's really, really hard”
Julia Schottenstein Jul 13, 2023 ▶ 10:31 M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs)
Nov 3, 2024 negative
Insight
Product managers fail by obsessing over features instead of go-to-market strategy
“The product managers are in, in many cases, missing the point. Like my sense is when you talk to a product manager, they're so consumed to the next feature and what to do. And that's the kind of concrete objective thing. I think many of them are doomed because…”
Alistair Croll Nov 3, 2024 ▶ 2:44 Just evil enough: Subversive marketing strategies for startups | Alistair Croll
Dec 29, 2024
Insight
Clowes: Great distribution and customer success can sell almost any software
“Almost all ills can be, you know, filled in by really great distribution. Like, if you have a really good ground game, really good marketing, a really good ground game, and kind of jamming your product into the channel, like you're jamming your product in fron…”
Shaun Clowes Dec 29, 2024 ▶ 46:48 Why great AI products are all about the data | Shaun Clowes (CPO at Confluent)
Aug 17, 2025
Insight
Balfour: Great products are necessary but insufficient without great distribution
“Building a great product is one of those things that's necessary but not sufficient. And actually the separation is between those that build really great distribution.”
Brian Balfour Aug 17, 2025 ▶ 5:09 Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
Mar 22, 2026 bullish
Opinion
Fain: Distribution, brand, and customer bases will determine AI software winners
“It is still gonna be who has the marketing dollars, who has the brand reputation, who is the existing customer base. Distribution is everything.”
Jessica Fain Mar 22, 2026 ▶ 1:14:24 The art of influence: The single most important skill left that AI can’t replace | Jessica Fain
May 31, 2026 positive
Insight
Evans: Distribution and brand matter most when AI models are commodities
“So distribution of an adequate product when the field is basically commodity distribution on brand become a big deal.”
Benedict Evans May 31, 2026 ▶ 45:32 The most rational take on AI you’ll hear this year
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