distribution
5 statements across 5 episodes · 1 bullish · 1 bearish · 5 people on the record · first statement Jan 25, 2021 by Abhishek Asthana · across every show →
Everything said about distribution, oldest first
Jan 25, 2021 neutral
Distribution Is the Single Biggest Variable Driving Traditional FMCG Sales
“Usually whenever you make a multivariate of sales, right? That basically the outcome is sales, but all variables are basically affecting sales. The biggest coefficient or biggest variable Is of distribution. Then you have trade, then you have media, and then y…”
Oct 31, 2022 bullish
Ahluwalia: Distribution reigns supreme; product should only follow audience building
“It was my mistake at my startup that I thought product is the king, distribution is the king, queen, and the product comes after, after that. Because once you know how to build a large audience, let's say, a half a million people, then you know their pulse als…”
Mar 27, 2023 neutral
Sinha: Distribution and Marketing Eventually Become Commodities in Fintech
“Fintech, if you get the product right, distribution is something you can achieve it. And in our industry, distribution becomes a commodity beyond the point. Marketing becomes a commodity beyond the point. Then the only unique thing you have is the product and …”
Apr 17, 2025 negative
Krishnan: Large FMCG companies rely on acquiring emerging brands for zero-to-one innovation
“And from the point of view of large FMCG companies, This is one of the way to create. They cannot create zero to one. You already have created a simple zero to one. They can take it and actually go for distribution.”
Jun 9, 2026 neutral
Ambati: Standing out in AI is harder because access is commoditized
“Having said that, I think it's also very difficult to get things right because the same three things are accessible to everyone. So really to stand out and then build something amazing in this day and age is going to be you know, exciting nevertheless, right?”