Kevin Hart: Social media followings do not drive sales without grassroots work
Kevin Hart · Kevin Hart live on TBPN · Apr 16, 2026 · at 9:25
Actor and entrepreneur Kevin Hart discusses building his spirits brand Gran Coramino and the limitations of social media promotion alone on TBPN.
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“Like, yes, I have a large platform and a huge social media following, but that doesn't mean that as soon as I post something and say, do it, that people respond. You have to, like, be on the ground. You have to do the real work. So, within distribution, you gotta go and you gotta go talk and meet and shake the hands and build the relationships, right?”
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