Content Creators

“The majority of companies that are out there, the majority of content that's created They actually want that content in AI, like Cloudflare, like our knowledge base is a way of us sharing how to use Cloudflare really well. And we want to make sure that every A…”

“I really think that 2026 is going to be the year that in the media space, in the content space, that you're going to see a real shift and then content creators are going to get paid.”

“10 percent's not gonna satisfy the rabid dogs. Let me tell you, they're gonna go for a hundred percent.”

“Developers used to be kings because they held the keys to the kingdom with their development skills, but now this is gone. The kings and queens are now content creators. This is the future.”

“The people who do well in politics now are just optimized for content. They're basically content creators because the polling is the timeline.”

“So we actually have this all in-house. We have these creator managers, they're fully in-house, and we manage a group of 30 to 40 creators.”

“The media does not have the influence anymore. They're gone. Nobody trusts them. You know, they're all full of shit. They're always, you know, lying and they don't have the trust of the people the way that they used to. These young kids are the influencers. Th…”

“You show up to any of my events. I give you full access, film what you want, create what you want. The other thing is, is most people that that deal with content creators, they try to tell them you have to do this, that, what the fuck do you know about creatin…”

“I think about the content space as a spectrum with polls of entertainment and education, and everyone's kind of somewhere in that spectrum.”

“Content is going to be the new startup culture. Content creation, YouTube, Instagram. People who are I mean, if you see already a lot of followers, you know, these content readers are going to start products.”

“I think that if you're a creator that's making money on good looks, You might be in trouble. You might now see an AI, there already are AI versions of people who are doing like thirst trap content and they're gonna commoditize that. So also this just sort of l…”

“If we strangle off the business model of those places, if we strangle off the incentives for content to create for content creators to create content, then we're actually going to end up strangling the AI systems as well, because there's, if there's no content…”

“I think in both cases though, you're actually costing the content creator something. There is literally, they're paying for that traffic. They're paying for that load that the crawlers are Pulling off of it.”

“In order for AI to get better, you have to have original content. People have to be going out and creating that. And right now we're strangling off all of the incentives for that content creation, which not only hurts content creators, it will ultimately hurt …”

“There are content creators out there that are making tens of millions of dollars a year just creating content for those searches that don't have good results right now, because Spotify surfaces that list of things where they don't give those results.”

“Their very algorithms, as they come across a piece of content, they prune off that content Which is already kind of part of the meaty part of the cheese, whereas the parts that are in holes are actually super valuable to them, and so I actually think that if w…”

“I think the mistake that a lot of content creators did was they actually did deals that don't scale as the business models of the AI companies scale with them. So if you do a deal that's like, twenty million dollars and you get all my content, I mean, that's a…”

“So you either have done it or you document it. Those are the two ways to do it.”

“Harry, I have news for you. You are working for AI and so do I. Because we're producing content and that content is going to be eaten by a machine and used to produce new stuff.”

“Go live an incredible life. Go do something adventurous, go take huge risks, and that will lead to content so good, you will never have to sit in a room and come up with ideas.”

“No, but I'm bullish on creators investing in businesses.”

“I do think the LLMs are going to collapse into their own weight if they can't figure out how to pay people and deal them into the economy.”

“But to be an impactful creator, you kind of actually need to lean more towards distributor.”

“I think it's better to just focus on the content until you hit, to Chris's point, the reach that is necessary to have people calling you on the phone.”

“If you want to do that, then fine, but I have no desire to start managing a ton of other content creators.”

“I saw a statistic that said that 11% of the US population classify themselves as content creators.”

“I do see the world as like the future where the data The data producers, the content creators will make partnerships with the entities that find that data.”

“There is something interesting where all of these creators go through this hero's journey where they're deified and then eventually torn down. Mr. Beast recently went through that.”

“Semi-hot take is, I actually know what vertical they'll be in. They'll be content creators and podcasters.”

“I think people stay too much in the, like, Middle of the bell curve, which is like, okay, what are people generally doing? And I think most of the time you should push to some extreme, like, okay, everybody's doing group like I think, okay, I should do like li…”

“Is, it's exactly the type of shit that just everyone comes blind to is everyone does the same thing, and then no one gives a shit. The whole creative thing is finding edge. It's edge. You gotta do something different.”

“Yeah, because they will think it's me, especially in this short window of opportunity we have in the next year or two, when all the creators haven't figured it out yet.”

“If you make a video and it does crazy views, the first thing you should do is not give a fuck. You need to get out of the, whatever feelings you have attached with those views, you need to murder those feelings and look at it formulaically and figure out how t…”

“So if you can become the content creator for the new millennial retro, you're going to make yourself a millionaire.”

“People are also, a second macro trend is people are more and more becoming content creators, and this is a product you buy that allows you to create content around your purchase. And in doing so, you're inadvertently, or kind of kind of, Proactively marketing …”

“Most people on the internet are literally unemployable. Like, they've never had a real job. They don't understand people who have jobs. They tell you guys every single day why you should just quit and go all in, and it doesn't matter, and they've only ever bee…”

“I think the reality is, over the next three years, all of it's gonna go down and cost so much, that it won't even, like, the us, In seven years are going to laugh that we ever had it just in one language.”

“And I think every person with an audience will eventually, the money that they make from equity in a business that they own will massively dwarf the money that they make from ad rates or sponsorship reads.”

“Which is that content creators are the modern form of demand generation for whatever else it is that you're going to consume. And I think it replaces advertising and I think it displaces traditional content.”

“I do not care what people say that they don't focus on impressions, focus on engagement. That is bullshit. Everyone who creates content on the internet wants Ask more people to see their content. Otherwise they would just be creating content anonymously, pseud…”

“I think that's very fair use of other people's content. We're not stealing it. We're actually, like, just being a middleman between them and the end reader, and we're giving them more visibility, right?”

“We are at one percent of the way there with how many content creators we need, similar to how many software engineers we need. We are at one percent of the way there because monetizing videos has been very, very new. So we're just at the beginning.”

“Individual content creators should be the highest paid people in a content org. I believe even though we are in an age of content abundance, the percentage of content that is truly exceptional is not increasing at the same rate. It is really hard to create tru…”

“Like, there are creators who come in batches, and then, you know, four years later, you gotta reinvent yourself, or else the next batch will take over, so on and so forth.”

“The digital version of authentic would be, what are some of the attributes that are actually true? Right. And those are the ones you choose to project because that's what's the closest version of you, but you can't truly be fully authentic. That's a suicide.”

“Most creators are actually introverted, that I realize, which is shocking. They only like talking to a camera. They don't like talking to humans.”

“You want to feel secure financially before you're able to voice your thought very, very publicly. At least this is what I have maintained that I think if I feel extremely secure financially, it actually the thing that you're buying by making money is freedom t…”

“When creators share about their relationship online, and then they go all out sharing, talking about it, even doing brand deals, things like that, and then when that falls out, and your audience expects you to answer, I don't think that's the time you can take…”

“So I think about myself kind of as a skew and I think content creators have to do that. Like, you know, it's not just about writing something in a backlink and charging for it.”

“Whatever the platform wants to promote, if you are, if your interests are aligned with that, they'll push you way faster than anyone else.”

“Content first and algorithm second, not algorithm first and content second. You should be pleasing the algorithm gods at first, especially as this whole AI wave Hits us and more and more content feels very cookie cutter. The stuff that's going to stand out is …”

“AI is mid by design. Right? And you do not want to be mid as a thought leader, as a content creator. People don't want to subscribe to mid things. They want to subscribe to a level slightly ahead of where they are.”

“Like any content creator, for them to be making that much money, they have to be in the top one percent most engaging creators out there, right? And that is a very tough thing to get to.”

“I think as creators, we're really good at generating money, but we don't know how to turn money into money. Because it's like. It's a totally different skill set. And then we don't know who to trust with that.”

“If I find somebody who's a killer, who knows how to do it super, super well, why would they come work for me? They're just going to do it on their own for their own, you know, their own faceless media brands or their own products or their own, whatever it is. …”

“There are these archetypes like in wrestling. You have the faces, the good guys, you got the heels, the guys that are intentionally bad guys that are going to get a big following because you'll love to hate them.”

“I'm a content creator. I know a thousand content creators. Not one of them would go and put their job profile on LinkedIn or on Upwork and be looking for jobs there. So it's just not that they don't, you don't find creators in that same typical way that you wo…”

“We are at one percent of the way there with how many content creators we need, similar to how many software engineers we need. We are at one percent of the way there because monetizing videos has been very, very new.”

“Well, but don't you think that in five years, hypothetically, Like, why do you need content creators if TikTok, TikTok already knows so well what you like, what is your interest? Like, why would you need content creators if the AI models are so fast and GPUs a…”

“In actuality, what the reader cares about is you in the context of the niche that solves a problem for them. And the moment you step out of that niche, Completely. And you start thinking it's just about you and how special you are and how famous you are and ho…”